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Apparently the Nazi's had a 550+ page branding and identity guide. Here is the whole thing [PDF]. (ia902701.us.archive.org)
almost 9 years ago from Elliott Regan, Product Designer
23 comments
Varun Vachhar, almost 9 years ago
And this is how half of Designer News community ended up on the list
Taron Ghazaryan, almost 9 years ago
Puts a whole new meaning on the term "Styleguide Nazi"
Rick Khanna, almost 9 years ago (edited almost 9 years ago )
I started to open it, then decided not to. I was hoping to see something like "Please keep our logo one quarter swastika away from other logos."
Philip Lester, almost 9 years ago
This is crazy, good find... Shows the underlying power of proper branding, though for a bad cause in this case.
Marvin Kennis, almost 9 years ago
I'd argue that their presence has had nothing to do with proper branding.
Whisky Peters, almost 9 years ago
is it just me, or does this entire document FEEL evil?
Juan Solano, almost 9 years ago (edited almost 9 years ago )
Probably the worst use of dark patterns. Very interestingly sad to see this. (If that makes any sense). I am curious. How did you find it?
Mike M, almost 9 years ago It's well known the large part of the Nazi propaganda machine involved the creation and proliferation of (brand) identity.
Daniel Fosco, almost 9 years ago (edited almost 9 years ago )
Risky click of the day.
EDIT: Joke aside, I wonder how many countries would make you face jailtime for posting this.
Hadrien B, almost 9 years ago
Germany has pretty strict laws about representation of Nazi values. With the exception of certain art forms (movies... but not video games), you can't represent Nazi symbols, and you can't reproduce their "content". The prime example would be "Mein Kampf", which can't be printed in Germany. Not a problem in other European countries though.
Sebastiaan de With, almost 9 years ago
Not entirely accurate, at the very least the sale of Mein Kampf or reprinting of it is restricted in the Netherlands and a few other countries.
I just checked, and according to Wikipedia, the Netherlands and Germany are the only European countries with restrictions on possession or sale of Mein Kampf. I don't really understand why. I think it's our history; our past maybe wasn't bright, but it's our past.
In France, sale and possession of the book is authorized, but a warning is included inside the book. Once the book goes into public domain next year, new translations may be made and sold, always with the warning.
Greg Bowen, almost 9 years ago
Worst body copy font award.
Cristian Yáñez, almost 9 years ago
-1 for legibility but +1 for evil looks.
Nazis, not Nazi's
Elliott Regan, almost 9 years ago
Thanks. Too late to change it, though.
Ivan Vásquez, almost 9 years ago
He was waiting for a grammar Nazi to comment on that :P
Taurean Bryant, almost 9 years ago
Amazing find but this is really uncomfortable to have open lol
Jason Goodwin, almost 9 years ago The uniform illustrations are like something from a twisted jcpenny catalogue. Quite a find.
Josh Clement, almost 9 years ago
yeaaah im not clicking that
Sam Gold, almost 9 years ago
Interesting to consider this in terms of Hitler's rejection from art school:
Alecsandru Grigoriu, almost 9 years ago I don't know how to feel about this.
Jonathan Cutrell, almost 9 years ago
Related: in the same archive, https://ia902701.us.archive.org/21/items/OrganisationsbuchNSDAP/OrganisationsbuchNSDAP_reviews.xml
And an article about the thing on Design Observer: http://designobserver.com/feature/the-master-races-graphic-masterpiece/24358
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