25 comments

  • Varun VachharVarun Vachhar, over 5 years ago

    And this is how half of Designer News community ended up on the list

    33 points
  • Taron GhazaryanTaron Ghazaryan, over 5 years ago

    Puts a whole new meaning on the term "Styleguide Nazi"

    11 points
  • Rick KhannaRick Khanna, over 5 years ago (edited 5 years ago )

    I started to open it, then decided not to. I was hoping to see something like "Please keep our logo one quarter swastika away from other logos."

    10 points
  • Philip LesterPhilip Lester, over 5 years ago

    This is crazy, good find... Shows the underlying power of proper branding, though for a bad cause in this case.

    6 points
  • Julian PetersJulian Peters, 5 years ago (edited 5 years ago )

    I have been doing a research paper and presentation on the NS-Corporate Identity in German university. A really interesting topic to try to really dissect all the modules coming together to form that really strict bond.

    You can somehow get a grasp of how such a small group of people was able to make their way into reign.

    How is this not beautiful and scary at the same time… Aufmarsch I can really recommend reading NSCI by Andreas Koop. Unfortunately, I beliebe it is only available in German.

    Disclaimer: Though finding the topic very interesting, I want to explicitly state that I condemn all the actions the Nazis did and am not supporting any of their believes.

    5 points
  • Whisky PetersWhisky Peters, over 5 years ago

    is it just me, or does this entire document FEEL evil?

    4 points
  • Juan SolanoJuan Solano, over 5 years ago (edited over 5 years ago )

    Probably the worst use of dark patterns. Very interestingly sad to see this. (If that makes any sense). I am curious. How did you find it?

    3 points
  • Mike M, over 5 years ago

    It's well known the large part of the Nazi propaganda machine involved the creation and proliferation of (brand) identity.

    3 points
  • Daniel FoscoDaniel Fosco, over 5 years ago (edited over 5 years ago )

    Risky click of the day.

    EDIT: Joke aside, I wonder how many countries would make you face jailtime for posting this.

    2 points
    • Hadrien BHadrien B, over 5 years ago

      Germany has pretty strict laws about representation of Nazi values. With the exception of certain art forms (movies... but not video games), you can't represent Nazi symbols, and you can't reproduce their "content". The prime example would be "Mein Kampf", which can't be printed in Germany. Not a problem in other European countries though.

      0 points
      • Sebastiaan de WithSebastiaan de With, 5 years ago

        Not entirely accurate, at the very least the sale of Mein Kampf or reprinting of it is restricted in the Netherlands and a few other countries.

        1 point
        • Hadrien BHadrien B, 5 years ago

          I just checked, and according to Wikipedia, the Netherlands and Germany are the only European countries with restrictions on possession or sale of Mein Kampf. I don't really understand why. I think it's our history; our past maybe wasn't bright, but it's our past.

          In France, sale and possession of the book is authorized, but a warning is included inside the book. Once the book goes into public domain next year, new translations may be made and sold, always with the warning.

          0 points
  • Greg BowenGreg Bowen, 5 years ago

    Worst body copy font award.

    1 point
  • Greg BowenGreg Bowen, 5 years ago

    Nazis, not Nazi's

    1 point
  • Nate DaubertNate Daubert, over 5 years ago

    I'd consider them the 'Apple' of Evil. They knew how to market.

    They made being a Nazi cool and the thing to do, which is one of the reasons they quickly gained power. Even their uniforms were designed by Hugo Boss.

    The Nazi's were exceptionally good at organization and design. They took the international symbol for peace and made it one of the most recognizable logos in history, by completely flopping it's meaning. They also took one of the most neutral color palettes, and made it the symbol of terror.

    Design is a powerful thing.

    1 point
  • Taurean BryantTaurean Bryant, over 5 years ago

    Amazing find but this is really uncomfortable to have open lol

    1 point
  • Jason Goodwin, 5 years ago

    The uniform illustrations are like something from a twisted jcpenny catalogue. Quite a find.

    0 points
  • Josh ClementJosh Clement, 5 years ago

    yeaaah im not clicking that

    0 points
  • Sam GoldSam Gold, over 5 years ago

    Interesting to consider this in terms of Hitler's rejection from art school:

    http://en.wikipedia.org/wiki/Paintings_by_Adolf_Hitler

    0 points
  • Alecsandru Grigoriu, over 5 years ago

    I don't know how to feel about this.

    0 points
  • Jonathan CutrellJonathan Cutrell, 5 years ago

    Related: in the same archive, https://ia902701.us.archive.org/21/items/OrganisationsbuchNSDAP/OrganisationsbuchNSDAP_reviews.xml

    And an article about the thing on Design Observer: http://designobserver.com/feature/the-master-races-graphic-masterpiece/24358

    0 points