And this is how half of Designer News community ended up on the list
Puts a whole new meaning on the term "Styleguide Nazi"
I started to open it, then decided not to. I was hoping to see something like "Please keep our logo one quarter swastika away from other logos."
This is crazy, good find... Shows the underlying power of proper branding, though for a bad cause in this case.
I'd argue that their presence has had nothing to do with proper branding.
I have been doing a research paper and presentation on the NS-Corporate Identity in German university. A really interesting topic to try to really dissect all the modules coming together to form that really strict bond.
You can somehow get a grasp of how such a small group of people was able to make their way into reign.
How is this not beautiful and scary at the same time… I can really recommend reading NSCI by Andreas Koop. Unfortunately, I beliebe it is only available in German.
Disclaimer: Though finding the topic very interesting, I want to explicitly state that I condemn all the actions the Nazis did and am not supporting any of their believes.
is it just me, or does this entire document FEEL evil?
Probably the worst use of dark patterns. Very interestingly sad to see this. (If that makes any sense). I am curious. How did you find it?
It's well known the large part of the Nazi propaganda machine involved the creation and proliferation of (brand) identity.
Risky click of the day.
EDIT: Joke aside, I wonder how many countries would make you face jailtime for posting this.
Germany has pretty strict laws about representation of Nazi values. With the exception of certain art forms (movies... but not video games), you can't represent Nazi symbols, and you can't reproduce their "content". The prime example would be "Mein Kampf", which can't be printed in Germany. Not a problem in other European countries though.
Not entirely accurate, at the very least the sale of Mein Kampf or reprinting of it is restricted in the Netherlands and a few other countries.
I just checked, and according to Wikipedia, the Netherlands and Germany are the only European countries with restrictions on possession or sale of Mein Kampf. I don't really understand why. I think it's our history; our past maybe wasn't bright, but it's our past.
In France, sale and possession of the book is authorized, but a warning is included inside the book. Once the book goes into public domain next year, new translations may be made and sold, always with the warning.
Worst body copy font award.
-1 for legibility but +1 for evil looks.
Nazis, not Nazi's
Thanks. Too late to change it, though.
He was waiting for a grammar Nazi to comment on that :P
I'd consider them the 'Apple' of Evil. They knew how to market.
They made being a Nazi cool and the thing to do, which is one of the reasons they quickly gained power. Even their uniforms were designed by Hugo Boss.
The Nazi's were exceptionally good at organization and design. They took the international symbol for peace and made it one of the most recognizable logos in history, by completely flopping it's meaning. They also took one of the most neutral color palettes, and made it the symbol of terror.
Design is a powerful thing.
Amazing find but this is really uncomfortable to have open lol
The uniform illustrations are like something from a twisted jcpenny catalogue. Quite a find.
yeaaah im not clicking that
Interesting to consider this in terms of Hitler's rejection from art school:
I don't know how to feel about this.
Related: in the same archive, https://ia902701.us.archive.org/21/items/OrganisationsbuchNSDAP/OrganisationsbuchNSDAP_reviews.xml
And an article about the thing on Design Observer: http://designobserver.com/feature/the-master-races-graphic-masterpiece/24358