A clever ad, for sure - but it's gotten a bit of criticism at home for not being exactly original.
Firstly, Visit Poland had used a similar concept earlier, using the Union Jack:
And the concept of the Norwegian flag had already been used as a meme online:
The agency, M&C Saatchi said they knew of the meme, but that it was "still a good idea". (I tend to agree.)
They weren't wrong, it is still a good idea - these ads aren't targeted at the 0.004% of people who know of the meme and I'm sure it'll be a successful campaign.
LOL, that Czech Republic recursive flag is cracking me up.
This is pretty awesome!
One of the coolest and clever ads in past months.
That's very clever.
I think it is too convenient.
If an ad is on Imgur....it's probably a few months old....
And what's the point you're getting at?
Very clever stuff.
very clever !
Was pretty amazed when I see this
Yeah, this is brilliant. Very clever, very creative.