Hahaha this is great.
I love these.
"Okay, nothing here. Have a sort of relevant .GIF instead!"
I love that they're having so much fun with this.
Everything about the redesign is amazing. Neue Haas Grotesk!? and using Klim Type!? So good.
So since Topolsky went to Bloomberg they've really gone down this ballsy design route; the Bloombery Politics site is very creative and exciting, and it seems a similar manifesto was adopted when approaching this re-design.
I love this. It's just so creative. I applaud the people at Bloomberg for having the stones to ditch the corporate route most sites take, in favour of doing something very unique and brave. That's not an easy decision to make.
Agreed — definitely not the kind of art direction you'd expect from a site like Bloomberg.
Agreed. This is a going to set off a ripple for news sites all around
Makes me think of David Carson's Raygun Magazine. May not prove as impactful, but it's an innovative route in a sea of "by the book" UI design.
It's really Richard Turly's rebrand and creative direction for the print of Bloomberg Businessweek that was established in 2011. So happy they married the 2 looks now. Bloomberg is an awesome company.
Hmmm... does anyone here actually consume the content at Bloomberg? As a reader, it's hurt my eyes and overloaded me with ads.
Sure it's great that they are breaking the mould. But making the news undigestible. Silly.
Couldn’t agree more.
Exactly, extremely hard to consume/read.
PS. it was designed by Code & Theory
Same crew behind their Politics re-design. Glad to see.
I kinda like it. My few thoughts (for what it's worth) are:
The parallax text effect they are doing in some section titles like "Markets, Pursuits, Pats vs. Hawks, etc" seem a little heady-handed... and don't work well. Sometimes it messes up and hides as I scroll to it instead of revealing.
I'm curious as to why the "bar treatment" is anchored at the bottom in the top section (images first, then headline, then bar), but elsewhere on the site it's the reverse. Since they are using the "bar" (dotted or solid) to help establish whether content/something has ended or begun... I feel it should have been consistent.
Similarly, up top the image is at the forefront... with the headline supporting it... but elsewhere the headline is first, with a thumbnail in support below. Because of this flip, there is excessive whitespace between a headline and the supporting image. I feel they should look more connected. I'm wondering if forcing everything to a perfect grid like this make the digestibility of the content much more difficult than it needs to be?
Not a fan of the gradient effect they've placed over all images/headlines in the top area. I bet without it, they would feel flat and boring... but the red/purple/blue effect feels really weird/rave-y to me.
Anyways... love the direction. It feels and looks fresh.
What happened? It looks like buzzfeed, urban outfitters, and 1998 took over their site.
insane. So good
This is so amazing and perfect. Have you read Businessweek tho? It's design is completely like this . Im happy they have caught up to the print.
wow yeah, totally all gone Businessweek cover design colourful. Craziness. The markets are overstimulated! These colors were forged by the hands of lucifer himself!
They've thrown away all conventional design language out the window and I love them for that.
Interesting layout, but it is really slow. Hopefully they can work on speed and improve overall experience.
Yeah, their CSS looks like it could use some work!
Bravo! This design direction is really brave and inspiring.
On the other hand, I can't be on the website for longer than 5minutes, it lacks focus and makes my brain go overload so, so fast.
Every single article screams for attention, it's not a bad thing though, but for a News website, content and easy reading is what should matter the most. I feel like, even if the design is great, a news reading platform has different needs than what this design tries to solve.
Or maybe it's just that I'm too sensitive to layout disruptions.
It has some good points, but overall... it just looks like one of the style sheets failed to load. This looks like a mess. Everything screaming at you all at once.
Has anyone viewed this on mobile? I really like what they did to help figure out how far along the article you really are.
Yup. They're doing the same thing on desktop. Kind of a Daily Beast/Youtube loading animation style
Who made this!? Is it on a CMS?
seems to be done in-house
it is code and theory
right so this is Topolsky gone mad with power. haha. All good.
This is so inspiring. I didn't understand it at first, but I love it now.
WHAT THE HELL IS THIS SIDEBAR?
I applaud the design, it's definitely a step forward. The sidebar scrolling effect drove me nuts instantly, as well with the nav drop downs but I understand those decisions given their a media outlet. It's interesting to see each different news/editorial website approaching real editorial design on the web and how they do so differently.
This is really great. I was really mpressed with what they did for Politics. This is just icing on the cake. 10/10
So good. The Politics site has been similarly amazing for a while.
Never went on it before, now I visit pretty much every day
infinite scroll in articles? uh, k.
Heh, get used to it! :-)
The couple things I've read and people I've talked to in the industry state that user engagement on the site - especially time on the site reading - is radically increased by doing it. It's why as news sites are going through overhauls now, so many of them have gone this way.