3, 2, 1 Go!
I'm loving quote.fm
Are we talking overall brand or just cool logos?
If it's the entire branding effort, it seems like Simple and Square have done the best job I've seen in a while.
My answers have been covered already:
Art.sy Wantful Wander Mavensay Everlane Skillshare Squarespace Coursekit (pre-Lore) Want (i.e. Svpply)
+1 for Want
I like Karma's branding. https://yourkarma.com/
+1 on that
Who did the design?
Wrapp has a great branding - https://www.wrapp.com/se
Icons down to their knowledge base....well executed
I'm surprised Simple hasn't been mentioned yet.
Even the package they sent you your card in is beautiful.
Path Wander Branch
No one mentioned Kickstarter (http://kickstarter.com) yet.
I believe their strong community clearly proves how strong their branding is :)
*how strong their branding is ? how strong their brand is
*how strong their branding is -> how strong their brand is.
The "?" was actually this pointing symbol:(http://www.fileformat.info/info/unicode/char/261e/index.htm) but seems this form doesn't handle unicode well :[
I've been wondering about this a lot recently. Thanks for posting, Eli.
I really like Skillshare's branding. (by Ed Nacional http://ednacional.com/skillshare/ )
Airbnb and Square. Design is a two companies which has focused on design from the beginning. And when I mean design, I mean product design but also branding and art direction.
I think these two companies are part of the most creative nowadays.
minus "Design is a"
I guess we can consider Pinterest as a startup? I like how the handle branding.
We're a startup, we're smaller than both AirBnB and Square! Also, thanks :)
I always loved Lore's logo (previously CourseKit, which also had a great logo). Their story of how they switched to a new name and logo is also great. http://design.lore.com/identity
Square is a classic example of solid branding for a start-up. Fab has a great brand as well. Uber and Path also have have recognizable and clear branding. I am also a fan of Warby Parker and TaskRabbit in terms of branding and messaging.
As much as its kind of self-service for me, I think we at HotelTonight have an extremely strong brand.
Hotel Tonight is great! Say hi to deyola for me!
Uhh, duhhhh! http://layervault.com
Those are some great brands!
I had a potential client a few months ago with a company that should remain nameless, anyway - I didn't understood their perspective on what type of company they were until I mentioned them being a start up. Well, long story short - the marketing director got a bit offended and made it clear that they weren't a start up anymore. My questions is, when does a company make that leap from being a start up to the next level? Don't mean to steer attention away from the original thread, I was just wondering if anyone had any input.
Also, Square has a great brand. SquareSpace has been lukewarm.
One of the rather accepted answers when startup becomes business is when it establishes viable business model. For others, it's the mindset that makes startup.
I think www.wantful.com has done a pretty good job establishing a visual identity for itself, particularly because they budgeted for high quality photographers/photography in their aesthetic.
Startups in general seem to rely pretty heavily on computer-generated brand components, so its nice to see a company make good photography an integral part of their look. Obviously there's more to it than just good pictures, but I think the notion of real, physical things creates personality that vector can't.
Square's branding is also masterfully executed. It speaks to trust, clarity and convenience. I've seen non-native english speaking Korean bodega owners and semi-shady appearing gypsy cab drivers using square without a hitch. To reach that type of end user, close the sale, and have them use it on a continuous basis while raving about how great the product is — that takes a lot more than a cool little chunk of hardware and a clean app. Square is a great product but the marketing and branding of it is the unsung here.
Art.sy has a really strong visual language to their brand. It's minimal, austere. It works for their clientele — older, wealthy art buyers who associate high priced art with the gallery culture and aesthetic.
+1 for this one
Totally Agree. Not that it is no longer art.sy and rather just artsy (http://artsy.net/)
Gumroad has pretty good branding. https://gumroad.com/
As much as I love the product, the name seems completely lost in translation for me. Other payment services like Stripe and Square have easily understandable physical metaphors built in. Anyone care to enlighten me on the origins of "gumroad"?
+1 this, it always confused me too.
Pure speculation : a unique but easy-to-remember, two-syllable phrase...and the URL was available.
Not sure it makes any satisfying kind of sense, but here you go: http://www.quora.com/Gumroad/What-does-Gumroads-name-mean