MLK is important figure to Tim Cook. I don't know if this is the photo but one of the photo Tim has in his office is that of MLK (and another being that of Robert Kennedy). So it no surprise on this day Apple is commemorating the man.
Reminds me of the Think Different campaign from a while back which also included MLK in it. So it's not really unlike Apple to do this sort of thing.
Is it opportunism?
Would most Google doodles qualify as opportunism in the same way? I know they link to a search, but still.
I find Google more creative. But well, the point is I never asked myself is it opportunism for Google... Those subtle differences ;)...
Me neither! I think having a tradition/history of doodles makes it seem ok where perhaps it's equally valid criticism there. I think the next question is if the MLK Apple homepage and Google doodles are inappropriately opportunistic, then what is the appropriate way for a corporation to honor a figure/movement/idea?
Yes, good point. Design choices do create a different perception to the client. I find it cool that companies want to share their values through this kind of celebration. And if it's perceived as a honest celebration, it's not opportunism. But there is always the risk that some may say so.
Do you know how valuable a business website is? (especially one that has a big ecommerce element)
It's associative branding.
The next Luther King will use an iPad to write his/her speech.
I don't see the point of this. Are they going to change their homepage every day to reflect on the life or anniversary of lots of other important historical figures? It seems overly-political and unfortunately despite their intentions, people will always assume the worst and associate it with sales or marketing tactics.
They should leave this kind of stuff for the Google search page.
Google commemorates something or someone almost daily with their Google doodles and it's no different from what Apple is doing here.
I know plenty of people that would take a company to task for NOT acknowledging a figure such as MLK, and here you are wasting time on marketing or bad typography. I'm convinced you don't know how to reflect.
So much care even given to the soft breaks. How do they do that by the way!?
They're forcing some groups of words to act as single words using rather than normal spaces between them - notably, his name is represented as Dr. Martin Luther King Jr.
Also, there's some s in-between phrases where they would like to insert a break - eg. between "Today we reflect" and "on" which are normally hidden, but which revert to display: block, at handheld sizes - forcing a line break.
What exactly are we supposed to be reacting to?
Maybe it is just because I am a terribly negative person, but changing a landing page image and putting a poorly placed bit of type isn't anything to celebrate. It is just them doing the least possible to look like they are introspective and progressive.
How is this different than every other company today putting forth the least possible effort to co-opt the remembrance of an important figure to increase their sales numbers?
I personally don't see this as a sales move. I think if they had placed that image inside of an iMac screen or something, that would be in pretty poor taste, but I think this just serves as a momentary pause for reflection until you navigate the rest of the site. For a page that gets as much traffic as apple.com to remove almost all traces of their products is pretty big.
I agree that it is a tasteful way to go about things, but I still feel it is an empty gesture.
If they removed that header navigation and only showed the image, that would be something I would think was impressive. That would be making a statement.
This? To me it just feels like savvy marketing.
I would guess that a large portion of traffic outside the usa has little clue as to who MLK is, so it would be important to still show the very minimum logo and menu.
I hardly feel it's an empty gesture. Microsoft hasn't made any changes, Amazon either.
Is this completely void of any marketing at all? Of course not. If anything, it's a fine example of smart content marketing. We're all talking about it, so the marketing is a success.
I thought Apple don't believe in the Hamburger menu....
It's not only Apple: http://www.dreamhost.com
Ugh, that is an unacceptable usage. I may not be all flowers and sunshine for Apple, they were at least tasteful.
wildly outrageous to not cash in with an "i have a dream... host" joke.
This is what class looks like.
At first glance this seemed a bit shallow and opportunistic. Maybe they could release some MLK special edition Beats headphones too?