There's still a pretty thriving community at /r/cinemagraphs, around 100k subscribers and lots of new content all the time. I think it's a niche sort of skill though, so that's why you haven't seen them as like an Instagram-level popularity.
Ah cool. I'll check that out. I guess it's pretty difficult to create really good ones, which probably keeps the masses away. I remember a few apps coming out that tried to make it relatively easier.
Someone should interview The Daily Prophet to see how they do it. They've really got it down.
Disney used this technique a couple of months ago for some animated promo posters for "Into the Woods":
I've been collecting them for a while now. https://www.dropbox.com/sh/ul6tjvx00ue9zad/AAD8UXQnFkGmh7LQ6pwv0MOBa?dl=0 It's a little annoying but the bulky file size of the higher quality gif's make using them for hero backgrounds a bit rough. A good trick would be to re-upload them to imgur and download the mp4 (gifv) version.
I've seen people replacing static hero images with high quality cinemagraphs... There was a really neat example of this posted to DN recently but I can't seem to recall what it was.
In that same vein, I saw a period of time where folks were replacing static hero images with... not great cinemagraphs. It really is a very particular process to make one that works, and when it doesn't work, it very very clearly doesn't work.
Agreed! And I think the same thing could be said for ALL hero images :)
I wrote that article 4 years ago. At the time, I figured the technique would slowly blow up. To the contrary, it seems to have all but disappeared -- unless I'm mistaken. Surprised. Still think it's mega cool.