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Designer News Sponsorships are now available

over 4 years ago from , Product @ imgix

Hi Folks,

First off, thanks for your support over the last two years. It’s been amazing to watch Designer News grow into a vibrant community. We hope you enjoy checking the site nearly as much as we do.

I’m writing a note today to let you know that Designer News will be offering sponsorships starting on Monday. As you know, keeping Designer News online is not a costless endeavor. In the best interest of having a pleasant experience, we are taking a page directly out of John Gruber’s book. Our sponsorship system is modeled heavily after the Daring Fireball approach. Our friends at Webflow are scheduled to be the inaugural sponsor.

Sponsorships are exclusive and will run for one week at a time. Here is what a sponsorship package includes:

  • A story, or series of stories, of your choosing on the front page of Designer News for the week. This story will always show, and will appear between position 3 and 8. These must be approved by us and will carry a custom badge.
  • This story will also be featured via the API with the prefix “Sponsor:”. Everyone reading via some of the amazing community-built apps will see your message as well.
  • Two mentions in the Designer News RSS feed, once at the beginning of the campaign and one toward the end.
  • A mention in the Designer News weekly digest email, sent out every Sunday night to subscribers.

Whether you have an existing product or want to make a big splash with a new one, a Designer News Sponsorship is a great platform for targeting your message to a large, engaged design and tech audience. To give you a better idea of this audience, here are some numbers:

  • Designer News is read by more than 200k people every month. 90% of the audience are professional designers. The total volume is a conservative estimate, as we are still working to implement more accurate API analytics.
  • A good Designer News story will receive more than 5,000 clicks over the course of a day. A great story will shoot beyond 15,000 clicks. This does not include traffic that some syndicators unwrap, so it is a conservative number. Your story will be featured for the entire week.
  • Designer News has north of 50k RSS readers.
  • The average Designer News reader will check the site at least 4 times per day.

The price for each sponsorship is $9,995. If you or your company is interested in reserving your spot, please get in touch. We will be publishing a schedule soon.

—Kelly

18 comments

  • Joel CalifaJoel Califa, over 4 years ago

    Good luck, guys. DN is both very deserving of support and an incredible source of traffic. Win win.

    11 points
    • Julian ShapiroJulian Shapiro, over 4 years ago

      I'm happy when I see sites I love embracing non-invasive sponsorship models. It means they'll stick around a lot longer and continue to be well-maintained.

      3 points
  • Delete My AccountDelete My Account, over 4 years ago

    So now when you cash 10k per sponsorship, could you get someone to implement an edit option to posts?

    9 points
  • Lucian MarinLucian Marin, over 4 years ago

    For $10k you can create an amazing app/website that gets featured multiple times on DN.

    5 points
  • Jonathan ShariatJonathan Shariat, over 4 years ago

    1st, This seems like a healthy way of doing it, props

    2nd: 9,995? Why not just 10k?

    3rd. Will you take $9.95?

    4 points
  • ポール ウェッブポール ウェッブ, over 4 years ago

    Nice

    3 points
  • Daniel GoldenDaniel Golden, over 4 years ago

    I fully support keeping this site on it's feet, even if it came down to paying for sensible "pro" features like bookmarking upvoted stories or something like that.

    p.s. I must be addicted because I check this site like [REDACTED] times a day. My hourly stats might be embarrassing.

    3 points
    • Crampa ...Crampa ..., over 4 years ago

      I fully support keeping this site on it's feet, even if it came down to paying for sensible "pro" features like bookmarking upvoted stories or something like that.

      I'm in full support of DN as well but lets not get ahead of ourselves.

      I mean, how much does it really cost to run this site when pretty much every other site manages to exist with just a few banner ads.

      Pro account is a cash grab in my opinion and would be bad for this community.

      1 point
      • Kelly SuttonKelly Sutton, over 4 years ago

        In the best interest of feature maintenance and maintaining a democratic community, I can't see us doing such a thing. We've had some interest in sponsorships in the past, so that's why we're going with this model.

        6 points
  • Eliot SlevinEliot Slevin, over 4 years ago

    As somebody who has had a website on the front page of DN, I'd say it would be worth 10k.

    When I posted my site The Nostalgia Machine around after making it live, DN was the only community which took to it - initially. I posted it on reddit, DN, Hacker News. Reddit and HN posts got shot down, DN was the only place which noticed. Traffic took off, not a huge amount of numbers at first, but I quickly noticed it getting shared and posted to larger sites - Product Hunt (I wasn't awear of it at the time), multitude of blogs (engadget, gizmodo, fast company), and most importantly reddit, where the majority of traffic came from. Traffic from FB and twitter is so low I honestly wouldn't bother chasing that.

    DN seems to be the kind of site other content posting sites watch for content to appropriate - you won't get shockingly large traffic numbers, but it's definitely much more valuable than double the amount of traffic from some random blog.

    It's an interesting model though, cause if you have some content (say a startup service) you want to advertise, and you make a post and it doesn't take off, is DN really the place you want to spend 10k advertising? I mean you just showed that the audience isn't really interested in your startup - maybe you should find a community which is just more naturally interested.

    Just food for thought.

    2 points
  • Pete LadaPete Lada, over 4 years ago

    I'm interested!

    0 points
  • Daniel FoscoDaniel Fosco, over 4 years ago

    Just saw the first sponsored story on the homepage.

    I know it could go against the interest of the sponsors, and even outright scare some of them, but allowing comments in the sponsored stories, like Reddit does, could be a great idea.

    That could allow sponsored stories to:

    a) Become more transparent and inclusive for the community

    b) Gain real traction with people discussing the service being offered

    c) In case of negative comments, allow the sponsor to get feedback they never would otherwise.

    d) Become BS-proof, essentially.

    Case in point, I would love to ask Webflow what made them go free — maybe the discussion even got me to join the service.

    Well, one can hope...

    0 points
    • Kelly SuttonKelly Sutton, over 4 years ago

      This is not a crazy idea. If we pursue something like this, we'll probably leave it up to the sponsor to decide. During our initial implementation of the sponsorships, we've disabled the comments. We'll consider allowing that as an option in the contract in the future.

      0 points