First off, thanks for your support over the last two years. It’s been amazing to watch Designer News grow into a vibrant community. We hope you enjoy checking the site nearly as much as we do.
I’m writing a note today to let you know that Designer News will be offering sponsorships starting on Monday. As you know, keeping Designer News online is not a costless endeavor. In the best interest of having a pleasant experience, we are taking a page directly out of John Gruber’s book. Our sponsorship system is modeled heavily after the Daring Fireball approach. Our friends at Webflow are scheduled to be the inaugural sponsor.
Sponsorships are exclusive and will run for one week at a time. Here is what a sponsorship package includes:
- A story, or series of stories, of your choosing on the front page of Designer News for the week. This story will always show, and will appear between position 3 and 8. These must be approved by us and will carry a custom badge.
- This story will also be featured via the API with the prefix “Sponsor:”. Everyone reading via some of the amazing community-built apps will see your message as well.
- Two mentions in the Designer News RSS feed, once at the beginning of the campaign and one toward the end.
- A mention in the Designer News weekly digest email, sent out every Sunday night to subscribers.
Whether you have an existing product or want to make a big splash with a new one, a Designer News Sponsorship is a great platform for targeting your message to a large, engaged design and tech audience. To give you a better idea of this audience, here are some numbers:
- Designer News is read by more than 200k people every month. 90% of the audience are professional designers. The total volume is a conservative estimate, as we are still working to implement more accurate API analytics.
- A good Designer News story will receive more than 5,000 clicks over the course of a day. A great story will shoot beyond 15,000 clicks. This does not include traffic that some syndicators unwrap, so it is a conservative number. Your story will be featured for the entire week.
- Designer News has north of 50k RSS readers.
- The average Designer News reader will check the site at least 4 times per day.
The price for each sponsorship is $9,995. If you or your company is interested in reserving your spot, please get in touch. We will be publishing a schedule soon.