The neon green in the logo feels a little abrasive too me. Also, the removal of the dot on the "i" feels arbitrary.
Its certainly not bad, just in general it feels a lot less attractive and clear as the previous identity and web design. Also, the basically stock photos for the features rather than screenshots showing the functionality is not very helpful.
Sadly, my favorite part is the News and Releases pod.
"Pay all your bills in one place", is that the number one selling point for Mint? I do that at my banks website.
Am I missing something here?
First thing I hear about that as well. Is this a new feature I missed communication around?
Yes. Mint, the program most people know as a budgeting tool, acquired Check (formerly known as PageOnce) last summer and just rebranded them as part of the Mint family.
Check (now Mint Bills) is different from Mint (the budgeting tool) because instead of showing what you have already spent, it shows you the bills that are due soon (or even overdue). Paying bills through the app is NOT necessary. I've had this app for a while now and I think only used that feature once. I use it to see when all my bills are due (most of which are set up on autopay) and at a glance monitor how much bills that vary month to month are without signing into multiple websites and see when they are due. This way I can double check how much money I need to not touch under any circumstances because it will screw over the whole "paying bills and being adult" thing.
This particular tool is not necessary for a lot of people. The tighter I am on money though; the more useful I find it to be.
So they've basically switched their marketing message from former Mint to Mint Bills – stating that they believe Mint Bills is more important than Mint Budget.
I don't think they've officially switched their marketing message; they just started advertising their new product on their homepage, but since the name sounds nearly identical to their original product, it gets confusing. They have 3 things they are highlighting to consumers now: budgeting (original Mint), bill pay (Mint bills), and credit check (I guess through original Mint? trying to get on that CreditKarma action I think). They have three images on their slider that speak to each one.
Not just the landing page, but also the logo. (And also a new bill-payments feature.)
Updated iOS apps too.