They should make a video with 'how to delete your Facebook'.
That's not very nice.
This truly made me laugh out loud.
I can't stop laughing!!
One thing I noticed is when they mention the block part, they say something like "don't worry, they won't be notified you blocked them." However, when she later un-blocks him, it says something along the lines of "don't forget to re-add them." Isn't that a dead give away that you blocked or unfriended them to send them a new friend request? haha
It would be cool if you blocked someone on your friends list, you could un-block them and still be their Facebook friend. But if you were not originally friends with someone when you blocked them, then it would work as described in the video.
You have to think carefully how you manage personal relationships in Product Design, and Facebook is pretty damn good at that.
Think about the implications and limitations even such a "little" thing as blocking has:
You don't want to notify the person you're blocking, because it sends a bad vibe to said person and that could possibly harm their already damaged relationship even more. Blocking in this case is more like ignoring – it's mainly designed to save the blocker from any unwanted confrontation. Additionally since blocking is a product process, the blocked one could direct his anger toward the institution or product that enabled the blocker to do so.
Blocking has to have an effect, but it's very subtle. You will only notice it if the blocked one tries to search for the blocker (or, IIRC, even the other way around) or tries to find them in their friend lists.
You'll also have to think about past interactions with these people: do I really want to see their comments on my profile/photos? In most cases I guess not, but completely eliminating comments or messages removes possible context. Last I checked Facebook still showed comments but replaced the profile picture with the default one and showed a default user name – again a very subtle, but powerful move.
And regarding your wish to be befriended again afterwards: you don't want to "surprise" users by showing them content, they didn't expect to see. In the case of Facebook it's the News Feed. Let's say someone I don't longer get along blocks me, and I'm okay with that. I don't have to do anything else, friendship is terminated and I won't see his/her posts anymore. If the person unblocks me we would automatically be friends again, his posts would show up in my news feed, he could comment on whatever he'd like and I wouldn't have control about that, because I couldn't unfriend/block/do anything else about him while he/she's blocked me. It lacks control about what you want to share and FB seems very adamant about these things in the past few years. And if you put these things IRL metaphors, it also makes sense: you don't just "block"/ignore someone for a period of time and then just unblock him/her and expect things to go on just right where they were. You have to invoke that "friendship" again by sending the request. Because in the FB context it isn't deleting anything when you unfriend and befriend again (as I recall): everything is saved and you still have all the comments/shared photos and what not at your disposal.
I think it is very depressing, to say the least.
edit: Apparently there are more of these. I went trough couple of them and I have a feeling like I just watched a WWII movie from some indie festival. The music, those expressions.
Actually I think these are pretty great, especially the linked one here. When I want to block someone, I usually feel like a damp rainy day and the mood of the video empathizes with that well. It also helps that there's a happy plot twist in the middle of the video that leads the video to a happy ending.
I also think that these videos do a great job of putting in perspective things that are potentially awkward like blocking someone, editing a post and untagging from a photo. By telling these hip little stories, I feel like they are making users more comfortable using features they might already know.
This is also my favorite: https://www.youtube.com/watch?v=hMJvw-RfTEI
These are phenomenal, and they were produced in-house, which kind of boggles the mind. Not that a company of Facebook's size and wealth couldn't hire the kind of talent to do this stuff, but that they actually did hire the talent to do this kind of stuff and they are executing at a high level.
I hate linking to Business Insider, but they have more details: http://www.businessinsider.com/facebook-made-a-video-on-how-to-block-your-ex-2014-12
These are creative and produced well. Very nice.
Blocking someone: 2 taps (3 including confirm) Unblocking someone: 4 taps (5 including confirm), and several layers of navigation. Re-friend them.
Seems unnecessarily complicated.
Funny. I used to work with "Skyler Vander Molen" at an ad agency in FL. He's a communications designer now at facebook and always inserts himself into these types of things. He and his wife are always some of the default avatars and names.
Thanks for sharing this. It's a really interesting take on how-to videos. We work in this area and it's always interesting to see new takes on self-service support.
I see a couple UX issues with this format though...
Despite this being beautifully put together as well as introducing a bit of humour, do people really want to sit through a two minute video (of largely unrelated content) to get a quick answer?
Also, they're showing you how to block someone on mobile. Videos are data heavy and data is expensive on mobile. Facebook are requiring users to eat into their data allowances for what should be a relatively simple answer.
Relating my two points, those two minutes required to get your answer could become much longer if you're experiencing a slow mobile connection (Kevin Bacon's buffer face anyone?). Customers prefer self-service solutions (over high interaction support) because it's generally faster, this feels like a step backwards. It would be good to see the context these videos are used in.
Nice execution but I'm not sure how practical they are.
Do any of you feel like they're trying to restore their image as a kind and caring company even though they're still hellish as hell ?
One collegue told me that she fells that way even though to me it's just nice How tos to relieve stress and give power back to users. Maybe it comes from her being a frustrated Parisian hippie.
I, personnaly think those videos are fun and well produced.
I did't like anything made by facebook until now, wonderful.
Haha these are awesome. Great to see a big company doing something interesting and unique.