Who is the 'everybody' in 'Everybody Scrolls'? I'm really curious what the demographics were for the 48 users they had. Were they mostly young, 18-25 year olds? 70 year olds? How much impact did each user's varying screen resolution have on this unmoderated test? Of the screen resolutions used, did that data match up at all with current screen resolution stats (ex: did they only test users using gigantic monitors)?
It matters so much to understand who you're designing for first. If you're making website for a senior living community, would the idea that 'everybody scrolls' hold up?
What task were participants given? Did they just land on a page without a prompt? This only proves that when people see an image (possibly cut-off at some point) they are inclined to scroll down to see rest of the image.
Indeed, also the background info on the demographic of the participants would be really helpful to know.
This is a bit more helpful, but not sure about the origins of the data. http://thereisnofold.tumblr.com/
This is great. Going into my "convincing clients" tag on Evernote.
Not so quick Lee! ;)
Same here. Couldn't convince most of my clients that everybody scrolls, or to smaller logo size.
I just created a 'Convincing Clients' note in my Evernote :D Thank you for the idea.
Great questions! Users were given general prompts such as "What are your initial impressions of this page" or "What areas of the page entice you, if any?" or "Imagine a friend or colleague has asked you to describe this page and what it offers. What would you tell him/her?".
Our population was consumers 18+ who shop online regularly.
Our goal with this study was to not to come away with definitive answers, or to probe on a specific population. Population, content, context, tasks, technology, and other variables will all influence behaviors and study results, but it is interesting to look at design elements that are widely implemented to see how a swath of general online shoppers react. The study results certainly generate more questions than answers and it is clear that more inquiry is necessary to understand how people scroll and what the biggest variables are.
Everybody Scrolls sometimes
you guys needed a study to know that ?
Off topic, that animated logo is ingenius. They embedded css animations into svg so it works like a component. I thought it was gif. Didn't know such a method exists.
Tumblr does a similar thing with sponsored posts.
This is wired. Either I can't find the animated logo, or then it's not animating in my browser? I'll love to inspect it.
Use chrome or mozilla, right click on the logo, select inspect. done.
So many thank you's are due for Huge putting this together.
This contradicts some user testing I did a while ago. I've found that the majority of users who are not tech-savvy don't scroll on desktop devices. Many don't scroll even scroll on mobile devices.
Obviously it depends on a ton of variables, but in my experience, this data seems massively skewed for whatever reason.
I think there are enough people with conflicting results to warrant saying "do your own testing on your own site/product" and see if YOUR users scroll on YOUR site/product.
One of those things I've been trying to convince clients of for the last couple of years. The "fold" is gone for most people and websites. Scrolling is instinctual.