Looking for some brands like this, anyone have any ideas?
Mailchimp is the one i can think of.
Yes, Mailchimp does an excellent job of walking the line between playful and professional.
I find Freddy far too familiar. The last thing I want to see when trying to put together a HTML email is a smug monkey
That attitude is completely baffling to me. It's not just you, but just can't really wrap my head around why it would bother someone.
Unfortunately we have had some trouble selling Mailchimp to clients in the past because their mascot seemed too playful. We maintain Campaign Monitor expertise as our backup in these cases.
Amazing list but Clippy is universally hated...
totally. Threw that one in there as a joke ;)
You forgot Bonzi Buddy
universally ? #teamClippy
right. clippy is not a bad mascott, it's just that it appeared the exact moment you didn't want any stuff.
but clippy itself is pretty fine
The Sensis mouse, by interbrand I think, is delightful and refined.
Dropbox does a fabulous job of incorporating illustrated characters into their brand's identity. Check out their Dribbble.
Michelin, Michelin man Pringles, Julius Pringles Homepride, Fred the Flour Grader
These are all consumer brands but the application is really good and had stood the test of time.
There are countless brands out there that use a character as a mark (Starbucks is another good example), be worth looking at things not internet related.
We've got Sammy :)
The New Yorker’s Eustace Tilley:
Duolingo definitely apart from the others.
Mr. Moneybags - Monopoly
Mr. Clean Chiquita Banana Morton Salt Sunmaid Raisins
I'm surprised that no designers/devs have said Red Bull.
I wouldn't consider a silhouette of a bull much of a "character". That'd be my guess.
I think he's talking about the doodle-style ads rather than the logo itself. There is a bit of a disconnect there though.
I indeed meant the doodles from the ads, not the bull.
Oscar doesn't use just one character, but does a nice job nonetheless (although I wish the characters had different ears)
It looks so outdated. doesn't it?
Petco comes to mind.
I just was wondering this same question today while making an animated video. MailChimp is one of the few. It's really tough to have an Apple-like presence while incorporating a character.
http://www.kasradesign.com/portfolio/ does pretty well at using characters in videos while still making the brand feel elegant.
I'm not sure if it passes either the character test or the professional test, but I think DocRaptor.com does.
Disclosure: I work on DocRaptor sometimes, and am responsible for some of the graphics. I am not responsible for the logo/character, though.
Our brand, TrackMaven does so. I've worked hard to maintain a balance of quirkiness (in copy and color) with the fact that we are trying to be a "thought leader" in our space. We get wonderful feedback from folks—we take a 6ft tall version of our mascot to all trade shows and folks love to take pictures with it—they love our shirts, which feature a large version of Maven the Corgi on it. It's been quite successful for us! You can see a lot of our usage of it on our culture photo gallery: ruffinawesome.tumblr.com
//Edit: An example of our weird copy tactics that grab people's attention. Our ads that feature this copy tend to do much better than normal ads. :)
I've seen this little guy all over (you guys do some aggressive retargeting!)
Always makes me want to click on your stuff.
Haha, yes our marketing team is really on the roll with getting our name out there. :) I suppose it's a good thing that it makes you want to click!