6 comments

  • John Flynn, almost 7 years ago (edited almost 7 years ago )

    I find their new logo to be an improvement on the old one, but still pretty 'meh'. Jason Santa Maria pointed out one "process image" as being particularly ridiculous:

    https://www.taskrabbit.com/blog/wp-content/uploads/2013/05/TaskRabbit_Rebrand_Blogpost_600_3.png

    Does it legitimize your mediocre logo illustration if you throw a bunch of circles on top?

    2 points
  • Dean HudsonDean Hudson, almost 7 years ago

    Yeah, I'm not digging it. The hind section is just weird—is it a long tail, a wheel? There's also some awkward shapes around the ears and under it's chin…

    And why does the positive version have extra thick lines on the top and bottom?

    Overall, I think it's trying to be a simple design but there's way too many shapes and lines going on.

    1 point
  • EJ FoxEJ Fox, almost 7 years ago

    This logo looks more appropriate for a distribution of linux that no one uses than for a big company. Makes you wonder how much money they spent for the designers to justify their shit rather than design it.

    1 point
  • Jordan Price, almost 7 years ago

    The tail/ foot area looks kind of like a wheel, but not.It also seems heavy & unbalanced in that area too. However, their old logo sure was looking dated, so anything's better than that.

    1 point
  • Miguel Solorio, almost 7 years ago (edited almost 7 years ago )

    The rabbit feels oddly shaped on the solid green background, removing the stroke weight. I partially like the new rabbit but it still feels unpolished from an overall perspective.

    0 points
  • Connor Tomas O'BrienConnor Tomas O'Brien, almost 7 years ago

    Aw, man. It's not a terrible graphic, but it has absolutely no personality (and signifies nothing - it's not even clear whether the rabbit is sitting or moving). The old TaskRabbit logo (http://infospace.ischool.syr.edu/files/2013/02/taskrabbit.jpg) was crude, but I think fit the brand way better. It was fun!

    They could have easily taken this in the Mailchimp direction, and created a simple logotype alongside an anthropomorphised cartoon mascot. They should have moved in this direction! The brand now feels bland and over-serious. It's a real missed opportunity.

    0 points