I find their new logo to be an improvement on the old one, but still pretty 'meh'. Jason Santa Maria pointed out one "process image" as being particularly ridiculous:
Does it legitimize your mediocre logo illustration if you throw a bunch of circles on top?
This logo looks more appropriate for a distribution of linux that no one uses than for a big company. Makes you wonder how much money they spent for the designers to justify their shit rather than design it.
Yeah, I'm not digging it. The hind section is just weird—is it a long tail, a wheel? There's also some awkward shapes around the ears and under it's chin…
And why does the positive version have extra thick lines on the top and bottom?
Overall, I think it's trying to be a simple design but there's way too many shapes and lines going on.
The tail/ foot area looks kind of like a wheel, but not.It also seems heavy & unbalanced in that area too. However, their old logo sure was looking dated, so anything's better than that.
Aw, man. It's not a terrible graphic, but it has absolutely no personality (and signifies nothing - it's not even clear whether the rabbit is sitting or moving). The old TaskRabbit logo (http://infospace.ischool.syr.edu/files/2013/02/taskrabbit.jpg) was crude, but I think fit the brand way better. It was fun!
They could have easily taken this in the Mailchimp direction, and created a simple logotype alongside an anthropomorphised cartoon mascot. They should have moved in this direction! The brand now feels bland and over-serious. It's a real missed opportunity.
The rabbit feels oddly shaped on the solid green background, removing the stroke weight. I partially like the new rabbit but it still feels unpolished from an overall perspective.