Really happy to be able to share what I've been working on with Alexander Haniotis at Shopify. We've spent countless hours making sure the checkout experience works great on any device, is easy to customize and is optimized to make the buying experience as frictionless as possible. We really hope you like it.
Thanks for all the hard work on this. As a Shopify Unlimited customer since 2011, it's something that I've looked forward to for a long time. My only question: is it possible to further customize the order summary with line item properties? If not, is it something you're considering adding in the future?
My pleasure! At this moment it's not possible customize the order summary with line item properties. Obviously I can't comment on the things we're working on (or not), but we're always looking to improve the checkout flow and provide the best buying experience possible.
Looks great. I know this was a long undertaking. And it's a huge improvement on the old checkout UI and flow.
Can you disclose any key learnings from the usability tests, research, and optimization experiments?
I'd love to learn any surprising behavior or optimizations that were uncovered.
Did you guys consider a multi-step form, and if so, did it perform significantly worse than a single page form?
Did you consider automatically showing taxes as soon as state or zip was entered? And if you did, did that lower conversions?
Thanks Blake! I'm in the process of writing a (rather lengthy) blog post explaining our design process and our key learnings. I'll let you know once it's out!
++for the learnings
Looking forward to the article!