This is really a good example of a justified and helpful Dribbble post on DN.
Absolutely beautiful, imho.
Yeah, I think it's a great piece of custom lettering. A big improvement over the old logo (which was just a font called Billabong: http://www.myfonts.com/fonts/typeassociates/billabong/)
Am I the only one who disagrees? Isn't it time to lose the type? Everyone recognises the camera mark. How many of Instagram's 100 million active monthly users even speak English? The minority? Maybe. They missed a chance to be more universal imo.
I don't think they lose anything from having an updated wordmark — they'd definitely have more to lose by going sans-type. I'd say that this isn't a missed chance at all, but the correct move to make. By strengthening the wordmark, Instagram now has two strong identifiable elements (with an improved lockup), giving them flexibility in building their name and brand recognition.
Looks great. Reminds me of the Pinterest logo redesign (http://blog.pinterest.com/post/31465690453/new-logo-design-notes-from-michael-carlos), which shared a similar evolution (custom lettering redraw from a script font v1...)
Looks great, definitely an improvement.
I think this is one of my favorite things about the pace with which start-up/online companies are growing. You see the identity transform and grow at a rapid rate, which is a beautiful thing when done correctly. You see the look and feel of the brand maturing as the company does.
Yeah, exactly. It's applying Lean principles to branding—traditionally something that is super expensive and time-consuming to change.
It's great that they have been able to keep the aesthetic of the original logo but really polish it into something beautiful.
Its a beauty. I wrote some more thoughts down on my blog. Which is mainly Instagram posts anyway, winky face.
aw. instagram is all grown up!