10 comments

  • Daniel GoldenDaniel Golden, over 6 years ago (edited over 6 years ago )

    This is really a good example of a justified and helpful Dribbble post on DN.

    9 points
  • César MigueláñezCésar Migueláñez, over 6 years ago

    Absolutely beautiful, imho.

    1 point
  • Adam Glynn-FinneganAdam Glynn-Finnegan, over 6 years ago

    Its a beauty. I wrote some more thoughts down on my blog. Which is mainly Instagram posts anyway, winky face.

    http://bit.ly/12w6ipc

    0 points
  • Todd BurtonTodd Burton, over 6 years ago

    Looks great, definitely an improvement.

    I think this is one of my favorite things about the pace with which start-up/online companies are growing. You see the identity transform and grow at a rapid rate, which is a beautiful thing when done correctly. You see the look and feel of the brand maturing as the company does.

    0 points
    • Dean Hudson, over 6 years ago

      Yeah, exactly. It's applying Lean principles to branding—traditionally something that is super expensive and time-consuming to change.

      It's great that they have been able to keep the aesthetic of the original logo but really polish it into something beautiful.

      0 points
  • Jim SilvermanJim Silverman, over 6 years ago

    aw. instagram is all grown up!

    0 points
  • Bryan LandersBryan Landers, over 6 years ago

    Looks great. Reminds me of the Pinterest logo redesign (http://blog.pinterest.com/post/31465690453/new-logo-design-notes-from-michael-carlos), which shared a similar evolution (custom lettering redraw from a script font v1...)

    0 points
  • Craig RozynskiCraig Rozynski, over 6 years ago

    Am I the only one who disagrees? Isn't it time to lose the type? Everyone recognises the camera mark. How many of Instagram's 100 million active monthly users even speak English? The minority? Maybe. They missed a chance to be more universal imo.

    0 points
    • Dan ShinDan Shin, over 6 years ago

      I don't think they lose anything from having an updated wordmark — they'd definitely have more to lose by going sans-type. I'd say that this isn't a missed chance at all, but the correct move to make. By strengthening the wordmark, Instagram now has two strong identifiable elements (with an improved lockup), giving them flexibility in building their name and brand recognition.

      1 point