1 comment

  • Marc EdwardsMarc Edwards, 7 years ago

    “Goals. That’s one pre-requisite you need for this experimental approach to work. You need to have agreed what your goals are for the design. What success looks like. Without this agreement, no change to methodology will save you.”

    Yes. A thousand times, YES.

    If you don’t know what you’re aiming for, you’ll never hit it.

    0 points