Looks like Pebble has a new design: https://getpebble.com/
Wow, shots fired.
I really like the global warming bit at the end.
Love the illustrations.
Not a huge fan of the very defensive tone, though. I feel like they should trust their product more, it has excellent assets.
Does anyone know if super brothers did these illustrations? It sure look like their work. http://www.superbrothershq.com/
Anti-advertising is so 2006.
I wish tech companies would stop attacking their competition and instead focus on lifting up their own products. I get the whole "pick an enemy" approach (polarising the fanbase creates more dedicated supporters and gives you great exposure), but the older I get the more tired I get of negativity.
I would much rather hear about how Pebble will improve my day-to-day life, than read about what a moron I must be for wanting to buy the Apple Watch. Because that is their message to me. I'm a moron. Thanks, Pebble.
Agreed, mostly. Reminds of political campaign attack ads. Unfortunately, they do seem to work, or we wouldn't see them as often, I hope..
Yeah – whenever you see a company talking about their competitors, I always assume that company is scared. If the company is scared, it probably means the other company is in the lead.
Anti-advertising is still good advertising at the end of the day be it 2006 or 2323. The only bad advertising I have come across are the ones that make comments on the social statuses and genders.
Because that is their message to me. I'm a moron. Thanks, Pebble.
They didn't say that. You assumed it, maybe because you consider every competitor of Apple to be negative, insulting, lame, underprivileged attacker.
They just marketed it in a way that appeals to their market segment best. And pretty sure they didn't include die-hard apple fans who'd get offended by the tiniest comment, in their market segment.
Lol. look at me making assumptions and all now. Haha!
"They didn't say that. You assumed it"
It's blatantly implied. Here is their copy:
"OVERPRICED TROPHY WATCH WASN'T ON OUR TO-DO LIST PEBBLE IS MADE BY REAL PEOPLE, FOR REAL PEOPLE KEEPING IT REAL"
Translation: if I want to buy the Apple Watch, I apparently want to buy an overpriced trophy watch, and it would make me less real.
That OverPriced Trophy watch needn't necessary belong to Apple. Infact the illustration indicated that it could be the Tag Heuer / Rolex / Omega and NOT an apple watch :)
I think we all know they're referring to the Apple Watch. Not exactly string theory here. ;)
Yep, that's my favorite too.
Classic. So funny.
Lovely illustrations & microcopy - not sure about selling a device primarily on illustrations rather than photos though.
"Add colors to your life Actually, it adds color to your wrist." is a great line…
The illustrations are great but I also had to Google to get product shots of the Steel. It's nice but annoying.
Also, honestly, it all feels a bit gimmicky.
the product pages are all photos, links across the top of the page take you there: https://getpebble.com/pebble_steel ... the menu only appearing after a delay is super annoying, probably why you missed it ;)
Agree 100%. From the perspective of someone who's in the market for a smartwatch, using only illustrations (and 8-bit inspired ones at that) left me wondering what the product actually look like and immediately made me uninterested in buying.
I actually think the illustrations do a good job of selling the idea that it's the complete antithesis of the Apple Watch. It's fun and playful to sell you on the idea of the watch and the 8-bit illustrations complement Pebble's UI.
If you click on the 'get the details' button underneath the illustration you go through to a product page which has glossy photos and technical specs to sell you on the actual products:
Love those illustrations, really nice!
The illustrations are great. Not sure how well it ranks as a marketing site, but it looks awesome.
I used to have a Pebble (Kickstarter edition, too), but unfortunately it either fell off my arm or was stolen at a concert. Originally I was going to just wait for the Apple Watch, but I keep coming back to the Pebble Steel. It's so pretty looking, and the software gets the job done. Maybe I'll get both and my wallet can hate me.
I hadn't even considered looking in to, let alone buying, any kind of smart watch. This site got me interested.
Anyone know who did the illustrations? They are amazing.
they look like they ripped off sword & sworcery tbh
For the 8-bit figures, they were almost definitely inspired. Then again, Sword & Sworcery EP's visual influence has spread far and wide where 8-bit is crafted.
Pebble's site design has some attitude, though.
"We think the Apple Watch is ridiculous/overkill." (paraphrased)
I respect that.
Pebble's in house design team. They kick ass.
The website looks great, but I am not sure about the sarcastic tone. I feel its a bit too much overpowering than their belief in their product. The display of pebble reminds me a lot about the good old days of Nokia 3310. Definitely, it too had better battery backup than the latest slim phones ;)
Bold flavours. They're pretty rattled, but willing to make a go of it. The design makes the most of what they've got, and for that alone I like it.
Where's some actually product pictures?
Click on PEBBLE WATCH or STEEL in the title bar.
Very beautifully done website. Just a little too defensive.
The illustrations are brilliant, as is the copy. I think the defensive tone is sorta balanced out by the (also quite nice) product detail pages for the original Pebble and Steel, which show off the features more.
As a side note, I own a Pebble Steel which has been getting slowly better with OS updates (background fitness tracking, in-built compass enabled, emoji support, quick-launch/reordering apps, etc.)
They come across as bitter. My view is that the Apple Watch is a better piece of kit, but they're not saying it's not... Instead they're taking a dig at the way Apple announced the watch and some of its features. If you wanna save money, go Pebble.
I agree, and am surprised they didn't launch a similar campaign when android wear was announced :/ clearly they are just anti-apple? or feel threatened?
I think it's the latter Brent. Pebble got there first, no doubt. However there's no comparison between the two products, and I think they know it.
I actually thought it was a joke site and actually went looking for the "real pebble" website.
If I think their website is a joke, is their product also a joke? hmm..
Kind of strange that there's no callout to Apps anywhere on the homepage, or in the footer, or anywhere really. Just some vague mentions on the product pages. Weird.
So much snark.
I feel like the checkout page could be optimised...
Yeah, it seemed very disconnected to the actual site
The illustration looks so cool! But I'm wondering if this pixel style really helps marketing and sales... To me, it makes the watch looks cheap and unreliable because I cannot feel the quality and texture.
I wouldn't buy one (cause I don't wear watches) but the site is funny funny.
Wish there were more sites like this :)
Dig the illustrations and copy. Not a huge fan of the pretty overt bashing of the Apple Watch et al, but I can see it appealing to the more tech/nerdy crowd who so often bash the likes of Apple for being overpriced and underpowered (which everyone I've met who owns a Pebble falls into...).
illustrations are nice, but the site seems to lack an x-factor. their "our story" page is a bit sparse. and the little pop-up "what did you come to our site to do today?" that I see in a lot of sites is as annoying as the Word paperclip.
Pretty poor anti-marketing, imo.
If at least I'd be informed about the things the Pebble does better than the competitors (they only mention battery life, but for me that's nothing emotional that makes me want to immediately buy a product).
The only thing that stuck for me as (potential Apple) customer is that I should buy the Pebble because Apple is bad. Yeah ...
The illustrations itself are great, and also the general 8-bit tone is nice. Not sure this will help to make the product appeal to more people. On the contrary, I believe ...
I like the tone and design of the new site - especially digging the illustrations.
I don't think the subtle apple bashing is too bad, it's certainly the right time for them to push their competitive advantages for the curious shoppers in the market for a smart watch (until apple come out with cheaper versions with longer battery lives)..
Subtle? The headline is "breathe, Jony"
This website is desperate. They know they're fucked. Now their only hope is the "anything but apple" crowd.
So they don't have an actual product shot on their home page? 8-bit illustrations are nice and all, but I'm not sold on a watch by an illustration.
Looks great :D
Why does it have so many buttons?!
The buttons seem a bit odd in a sea of touch watches, but I love them as a pebble wearer. It's meant a few things:
They have a pretty consistent workflow (back, up, down, select) to them such that I can navigate the music control app without having to look at the watch.
They're super convenient for winter use - such as controlling music while snowboarding without removing your gloves or trying to figure out where your earpod remote buttons are.