Ask DN: What mobile analytics platform do you use?

over 3 years ago from , Product at Nod

I'm currently trying to decide between Mixpanel and Google Analytics. Are there others I should be giving more consideration?

5 comments

  • Harry FuecksHarry Fuecks, over 3 years ago

    Google Analytics ( App Tracking ). It has limitations but when you need to make analysis, it's fast and allows for all kinds of ad-hoc reporting.

    That said recently was given a tour of Localytics by someone using it at a partner company, and was impressive. While the ad-hoc reporting was not as strong as Google Analytics, the default reports are excellent making it much easier to see how users are responding to your app.

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  • Robin SchwartzRobin Schwartz, over 3 years ago

    Hi Rob! Flurry and GA provide traditional analytics solutions. They measure key metrics such as new users, what OS they’re using, active users, geographic breakdown, etc. and they do it quite well.

    But, if you want to dive into the user behavior and user experience, their solution won’t tell the the full story since they emphasize the numbers instead of the reasons. So, you’ll understand the ‘what’ and not the ‘why’. For example, you may detect that you have a low user retention, but you won’t understand why users are not returning to use your app.

    By applying the use of visual mobile analytics tools, you will be able to see the WHY, by diving deep into the user experience & behavior, and essentially seeing the app through users’ eyes.

    I work at Appsee – http://www.appsee.com – where we provide a visual mobile analytics solution. Appsee helps app developers understand how their users interact with their apps by providing an extensive user experience & user behavior analytics platform and analytics reports. Among the unique key features included in our solution are user recordings, touch heatmpas, UI analysis, real-time in-app analytics and more.

    Hope this helps!

    Happy to answer any additional questions you may have.

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  • Mal SomMal Som, over 3 years ago

    Umm have you heard of KISSmetric? its pretty amazing!

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  • Aayush IyerAayush Iyer, over 3 years ago

    Mixpanel is solid for mobile since the event engine is pretty robust. They also launched a pretty solid multi-variate testing tool which can allow for some level of flexibility if you’re developing for iOS (only for now).

    Also, it can serve as a midway point to do conditional communications with users (Email / SMS / Push) till you can afford/ have the time to implement something like Intercom.

    Hope that helps! I’m happy to chat if you have questions about Mixpanel (I don’t work for them, but struggled with the same questions that you had)

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    • Ruskin Landreth, over 3 years ago

      +1 on Mixpanel

      Our Google reps have recommended we continue to integrate more advanced mobile analytics options (Mixpanel, Flurry, etc.) until Google themselves get to a point where they can offer the same level of service.

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