Every time the agency I'm part of is invited by a potential client to participate in a pitch/RFP we're happy to dive into the problem as much as bandwidth permits.
We invest a lot of time on ideation, concepts and fully designed comps and the team enjoys it a lot but at the same time I feel like it's not only a huge risk (investing hours in something you don't know will end up being bought by the client) but also, our work will be judged without keeping into account a number of nuances
- You usually have to respond in a very short time
- You don't have all the information
- You don't have all the design assets
- You have to work fast and that means you have to produce ideas and visuals and a narrative without following your usual methodology and process
That's why I thought it would be a good idea to share that thought with you and ask agency people in DN to comment if possible on your approach to pitches: how much time do you invest in a response? do you show concepts? sketches? color comps? videos?