Show DN: Shufflehub (Online shopping for lazy people)

over 5 years ago from , Product Manager at Shufflehub


Hi DN,

A few weeks ago I posted my side project jumblestream.com and got some really useful feedback (although I've been too busy to act on much of it), so I thought I'd post my main project Shufflehub to see what yall had to say.

Shufflehub is for people that online shop. It brings together the content of the top 64 UK high street retailers and helps you discover the product that suits you best.

On Shufflehub you can either window shop (when you don't know what you want) or pick a category and use our filters to focus in on what you're after.

We've built the project with the lazy brain in mind (we do user testing on people with hangovers http://i.imgur.com/QZ1IZvh.png), and there are a few UX differences because of that:

Landing Page: We swapped choosing from a drop down menu to displaying a gird of all the options on the page .

Browsing Page: As well as being able to scroll, on desktop, you can hit the 'Shuffle' bar to whoosh through the products (or hit spacebar / use the arrow keys).

Product Page: We show you all the different product images at once so you don't have to click to see each angle.

There is also a stream of related products underneath each main product, which helps you find stuff that is similar to the product you're looking at (depending on how nice our algorithm is feeling that day).

As a team, there are bits of the site we're really happy with, and bits that we're not. We think we can improve the experience a lot so we'd love to hear any feedback.

Thanks! Josh


  • David BachmannDavid Bachmann, over 5 years ago

    I don't want to sound like a dribbble comment but GREAT JOB. What a cool idea for a website and I think the execution is damn near flawless.

    5 points
  • Jesus BerguaJesus Bergua, over 5 years ago

    Really Practical! Maybe currency conversion capability could be even nicer, keep on with the good stuff, Cheers!

    3 points
    • Joshua Eichler-Summers, over 5 years ago

      Thank you!

      Re the currency. We're not a fan of websites that send you to shops that are based in other countries, and we're (obviously!) targeting the UK market first - so everything we have comes from there.

      We have the tech to import a new shop in about half a day, so shifting from one to the other (from a technical point of view) won't be too hard when we decide to do it.

      2 points
      • Jonas GothJonas Goth, over 5 years ago (edited over 5 years ago )

        First of all: the site is f****** amazing. I rarely comment on anything here on DN, but this really got my attention. Awesome work! I am already sure the site is going to be a success if you accomplish to spread the word.

        Regarding the currency, i still think you should consider to make it convert relative to the IP location. Almost all of the UK shops deliver to the rest of Europe - i personally have bought clothes from the UK to be shipped to Denmark many times.

        And something i stumbled upon was, that it actually took me a while to figure out how to change from "women" to "men". Maybe it should be something you could do from the front page?

        0 points
  • Tom WoodTom Wood, over 5 years ago

    Bloomin eck! This is superb. Within a few clicks I found a nice pair of chinos for £9 down from £45. In my size.

    My feedback; when you refine your search by price, the overlay should auto hide instead of relying on user to click away.

    1 point
    • Joshua Eichler-SummersJoshua Eichler-Summers, over 5 years ago

      Thank you! Very happy you found something you liked.

      Yes - we are not too happy with the current state of the overlays for price, colour or sort. Feel we can make them easier to access (which I think will make people have a better experience of the product) and easier to 'trigger' as that's been flaring up as an issue in some of our user tests.

      0 points
  • George ColtartGeorge Coltart, over 5 years ago

    Do you mind me asking what API you are using for retrieving products across so many stores? (if it's out-of-the-box) I was looking to do something in this space last year and couldn't find anything decent.

    1 point
  • Kevin OhlinKevin Ohlin, over 5 years ago

    My thoughts—as an admittedly critical-thinking, not-lazy-at-the-moment, keyboard-shortcut-using human—maybe add shift+space shortcut to "unshuffle" (scroll up)?

    Also, are you guys actively pushing changes to the site at the moment? Seems like the site went from responsive to partially responsive to not responsive at all within a few refreshes.

    1 point
    • Joshua Eichler-Summers, over 5 years ago

      Shift space is not a bad idea - we've always wanted to make the whole experience usable with just your keyboard.

      No we're not pushing changes, but the responsiveness is basically dependant on when you load the page. We made a decision to make our lives easier by ignoring the web developing - extensive browser resizing - user, and just focus on the normal peeps :-).

      1 point
  • Ben TinsleyBen Tinsley, over 5 years ago

    Cool idea. Great execution.

    Next stop - regional filtering for the user's location so prices show in their currency.

    0 points
  • Shea LewisShea Lewis, over 5 years ago

    Dang thats crazy!!! Had the same kinda idea for a 2 day hackathon I did at my agency ENVOY. You can see it all here:


    Great stuff man!

    0 points
  • Giulio MichelonGiulio Michelon, over 5 years ago

    This is like crack for people that like clothes shopping like me. Thank you.

    0 points
  • Jaeson BrownJaeson Brown, over 5 years ago

    I love this. I think this is a great idea, for men who don't know too much about shopping and fashion but want to be fashionable. My biggest thing, as I attempt to become more fashionable is finding things within my price range, a brand I can trust, and is built for convenience for non traditional shoppers.

    0 points
    • Joshua Eichler-Summers, over 5 years ago

      Thanks Jason! Glad we could help.

      In terms of price range - when looking at related products, did you ever get annoyed that they weren't within the set price range (if you'd filtered for price)?

      0 points
  • Vandy PaiVandy Pai, over 5 years ago

    this is awesome and perfect for [lazy] shopping addicts like me. but I agree, needs currency conversion ASAP

    0 points
  • Jonathan NemargutJonathan Nemargut, over 5 years ago

    It's a little strange that when I click on the product image on a product's page I'm taken back to the previous screen. I'm use to this giving me a larger view of the image.

    0 points
    • Joshua Eichler-Summers, over 5 years ago

      Yes, we haven't built zoom in yet. It will be there on hover eventually.

      The clicking anywhere to go back also emerged out of hungover user testing (it meant you didn't have to move your mouse).

      I feel the feature is nice when you get used to it... but does take some getting used to. Unsure if it's a keeper or not.

      0 points
  • Ian WilliamsIan Williams, over 5 years ago

    This is really lovely. An even lazier next step, would be to allow people to have a Shufflehub account, then when they go to buy the item, they don't even have to sign up with all of your affiliated shops. And more $$ for you :)

    0 points
  • Christopher Reath, over 5 years ago


    Hungover User Testing.

    I love it.

    0 points
  • Juan SolanoJuan Solano, over 5 years ago

    This is a very interesting idea. I am curious... How did you build the database for this? It seems so huge

    0 points
    • Joshua Eichler-Summers, over 5 years ago

      It is huge! And requires a lot of work to maintain. We're always in talks with new retailers to get them on board so it's always growing.

      A random throwback to when we raise our first round of investment (we'd show this to investors):


      Toby is my Co-Founder and is a man who likes his things organised! He is responsible for keeping it under control.

      1 point
  • Dustin KemperDustin Kemper, over 5 years ago

    This looks great! I love the minimal sidebar and filtering system is very detailed. Great for honing in on exactly what I like.

    My small suggestion would be to add color filters for white and gray. Also would be nice to change currencies on the site (or detect where the user is viewing from).

    Anyway, great job. Bookmarked ;)

    0 points
    • Joshua Eichler-Summers, over 5 years ago

      Thanks for the kind words.

      Re the colour filters, right now we parse the images through an algorithm that picks up the colours. And because a lot of images have white backgrounds or grey backgrounds those colours become a bit of a rainbowed mess.

      If anyone has any tips of how to solve (or know's anyone that might) - we'd love to hear! (josh@shufflehub.com)

      And re the currency - see the response to Jesus Bergua above / below.

      0 points
  • Mike JohnsonMike Johnson, over 5 years ago

    Affiliate marketers take a lot of hate for being middlemen who skim off the top without providing value. I really like the idea of having UX and UI be the value that you're adding in exchange for the affiliate commissions.

    In a brief look, the only thing I really didn't like was the "click this space to go back" interaction. Having to give that kind of instruction, and requiring the user to absorb it in a fraction of a second, is something I would never do. I also don't understand why you want me to click on a huge picture of the current item in order to stop viewing that item. If anything, I'd expect that to take me to the affiliate link.

    0 points
    • Joshua Eichler-Summers, over 5 years ago

      Thanks very much for the kind words re the value add. That's our thought process too.

      Re the click anywhere to go back. I think the way that we're explaining that interaction is poor at the moment, but (and I could be very wrong about this) I feel the more one uses it the more one becomes familiar / enjoys it.

      We did some user testing on my grandma and her friends, and after it was explained, they were all trying to click anywhere to go back on any retailer's website they found themselves on - which I thought was interesting. It's up for debate though!

      0 points
  • Surjith S MSurjith S M, over 5 years ago

    Look's great. Make that logos clickable on the home page. So I can browse through all products of that particular brand.

    0 points
  • Chris HampshireChris Hampshire, over 5 years ago

    Only problem I can see is, I don't feel safe.

    Yeah, it's a pretty design but I want to buy something at the end of the day and I guess it does redirect but at the back of my mind i'm thinking about security?

    Only me?

    0 points
    • Joshua Eichler-Summers, over 5 years ago

      Interesting point. Do you have any ideas for things that might increase your safe feeling? Would some 'YOU ARE SAFE!' badges improve that sense of security do you think?

      0 points
  • Andrew LeeAndrew Lee, over 5 years ago

    wish there was a US version :(

    0 points
  • Pierre de MillyPierre de Milly, over 5 years ago

    Hey there, I really like this website !

    One suggestion: when I'm tired or hangover, I become very sensitive to aggressive visual change (like animated banners of stuff like that) so I think you should add subtle transition when stuff changes color on hover (like when you hover the Window Shop button and all the icons suddenly change color).

    That would be easier on the eye.

    0 points
    • Joshua Eichler-Summers, over 5 years ago

      Thanks for the kind words!

      I think you're right re the subtle colour change. Never thought about it but it really is quite aggressive at the moment. On our list of to-dos for the day.

      0 points