Probably should've added that, oops. Thanks!
Love it. It doesn't beat you over the head with what it is, like many sports league logos do and the fact that it is intended to be flexible makes it even better. The strike through the shield makes for a cool (possibly unintended) bow and arrow motif. Because it is pointing down instead of up, it gives it a strong sense of power and motion.
Interesting thought with the bow and arrow.
To me, the slash points down as well, but in the logo explanation, they say, "The slash begins outside the perimeter and drives upward at a 45-degree." I found that interesting.
.edit:Before I get shit for it: yes, this response is very much an "imho", with the h being "humble".
Probably because the explanation was written after the fact.
Put it this way; try this yourself:
Draw a shield
Put your pencil down on the paper OUTSIDE the shield and draw a perfect 45 degree angle upward from that point.
Now tell me, did you hit that corner exactly? Thought not. Now try this:
- Put your pencil in that corner and draw a line straight at 45 degrees.
Done fast enough, there's a good chance you overshot it. That's what it looks like in the logo. That's how it is. The line is so decisive, it went too far.
This is design though. Some people use their heart, and do some of the best work in the world, only to write something slightly silly to explain it.
They got the feeling right, just not the explanation.
I'm not totally sold on the execution, but the concept and thought process is really interesting.
That Sports Illustrated site sure is terrible!
It's pretty plain, but I guess that's an improvement over the clip-art mess of what we have now. The individual team crests lead me to think they will look better on jerseys than the current ones, especially if the MLS ceases to require logos inside each number on a jersey. Although not sure how that would work with alternate kits.
I don't hate it.
"The first half contains MLS and the three stars. The second half is an open white space that brings you in and out of the MLS world."
A real upgrade. I'd argue pretty plain is a good thing in this context.
I think it's a great direction. It feels more professional and in many ways, more prestigious. You can put it next to Barclays Premier Leauge, and it feels as though it belongs.
Just realized I used Show DN when that was appropriate. Can someone change that? Don't want it to come across as my work.
I like it. It lends instant credibility to an organization that, in the U.S. mainstream anyway, has thus far lacked any. It makes it feel like an institution that has existed forever. The execution with the club colours makes it feel like a united league.
at first glance it seemed like a big mess, forcing the crest onto teams which may have different shape logos and/or rivals with crests.... but the colour adaptation thing probably works out in favour of a bunch of teams. In a league with a lack of identity this is a risky step removing the 'soccer' cleat and ball and going generic...boring IMO, but maybe allows other aspects of league/individual teams to step up. You know there's a push for giant corporate entity conglomerate teams like NYCFC etc to become the driving forces so....
That's what I like about the concept - making it more about the clubs and less about the league. I think it will be interesting to see how that pans out.
The color adaptation is great since it will only be on an arm patch, with the clubs keeping their normal logo. It just morphs with each team. I'm just not totally sold on the construction of the crest itself.
That's always been an issue with the MLS, big announcements typically are first associated at the league level. Whenever there has been a big player acquisition the major media outlets, at least from what I've noticed, announce "X-Player is coming to the MLS" as opposed to "X-Team has signed X-Player". Granted a new logo doesn't fix this issue, but if the overall goal is focus on club recognition first then this is great.
There's a lot of things the MLS could improve on both on and off the pitch, but diverting attention to the clubs and making them household names is one step in the right direction.
That's because the MLS owns the contracts... another MLS oddity... In addition to overseas fans not knowing most teams by name, MLS covers the lot.