This is a great example of how using plain, everyday language is much more beneficial and impactful than dumping a bunch of legalese on your privacy statements.
This type of document encourages people to read through it, rather than turn people off and confuse them.
Great job, Apple.
Today, this is the primary reason why I have an iPhone instead of an Nexus phone.
I have nothing against Android but I dislike Google's business model.