John Gruber has always done this. And the readers who found it thoughtful years ago still do, like myself.

Yes the obsession aspect can be tiring. But product development can often be about obsession, thinking about the details and getting them right. Of course it’s all about balance, and also how useful it is to the reader.

Tabloids are just gossip that feeds more gossip. Hopefully talking about products can feed better products and better thinking.

removed

With Apple's market cap of $607.27B (at the moment), every little things (changes / details) count.

"Industry Analysts" specialized in a specific company is nothing new. Gruber focuses on Apple but not coming from the pure financial and pure business points of view.

CMD +

I agree, although zooming to 125% makes reading much easier. The site scales well as it is nice & simple.

I think this is one of the reasons they bought Beats, they acquired very strong expertise on supply chain mgmt for products with many variations.

He later clarifies:

Apple only enters markets where they can be a market leader in quality. They unabashedly claim to make the world’s best computers (portable and desktop), the best phones, the best tablets, and the best MP3 players. The best. Of course not everyone agrees with that. But many of us do, and even those who prefer, say, Lenovo laptops or Google’s Nexus phones and tablets, would agree, if they’re at all reasonable or have any sense of taste, that Apple’s products are in the running for “best”.