Which is more important, an available .com or an easier-to-spell app name?

8 years ago from , Owner at Phoster Creative

I am working on a side project (mobile app) and I want to lock down a name for it. Unfortunately, the name I chose is not available as a .com. I have a secondary name that has an available .com but its not as friendly (two letter "r"s at the end).

For all intents and purposes, I am going to come up with a dummy name to get my point across.

Name #1 = MowerPal (.com not available, but other TLDs are) Name #2 = Mowerr (.com available)

Would you suggest I go with Name #1, which is easier to spell but I would have to do a non-.com TLD or Name #2, which is harder to spell but the .com is available?



  • Will Hitchcock, 8 years ago

    I founded a company a few years ago that had a name that was difficult to spell (like Mowerr). With that experience I'd say that having an easy to spell and easy to remember name is extremely important.

    As Will Froelich said in his post, it's also vital to think about your SEO though. Simple words like Mower aren't going to do very well against more entrenched companies with better 'mower' SEO. MowerPal is definitely better though.

    My thinking is that you would do fine with something like "mowerpalapp.com". My guess is that most people will be navigating to your site through a google search anyways.

    2 points
  • Ketan Anjaria, 8 years ago

    If your primary user experience is an app, the domain doesn't matter.

    I rather have a clear name than something spelled funny.

    2 points
  • Will FroelichWill Froelich, 8 years ago

    I break it down like this.

    1. How will people come to your site?
    2. Who will come to your site?
    3. SEO value is important when nobody knows you

    For #1, if everyone clicks through on an AD, or from a link share; it doesn't really matter what the domain is. When it's concise, it can seem more professional.

    2 because older people, or less savvy users still don't really understand the TLD thing. I think most don't care, but if you tell them "mower pal dot com", they probably will only remember mower pal. They might even just type mower pal and push complete hoping it works.

    3 Can you reliably get your domain to show up in the first result on search? If you made the domain so generic that you can't complete with other "mower" companies, it's going to be hard. If you can reliably tell someone your domain name, and even if they just get the key words and it shows your domain in the top slot, you're in a good spot. Finally, if you go with a .it .io, etc, you need to make sure Google classifies it as a generic TLD or it's going to get hit for being country specific. (see http://clay.io/blog/an-appeal-to-google-make-io-a-gcctld/ )

    2 points
    • Aaron SagrayAaron Sagray, 8 years ago

      Less savvy users will type it into the Google.

      My mother in law goes to google and types "AOL.com".

      3 points
  • Braden HammBraden Hamm, 8 years ago

    I can't add anything that hasn't already been said. There are a lot of "it depends" scenarios (platform, demographic).

    For me, I think I got lucky. I looked for months, even with a friends help, and finally found a .com that was easy to pronounce, easy to remember, spelled, correctly, and with relatively low competition in search engines. Right now, if someone searches "gumwall" my site doesn't hit the first page, but once I launch and get a decent amount of traffic with more content, I think I will overcome that.

    Even with all of that, I still wonder if it's the right name for my product. At the end of the day, you just need to put it out there and hope it catches on.


    0 points