The consensus on twitter seems to be that the font is probably something Apple made in-house, inspired by DIN.
"We even developed a new typeface to maximize legibility." from apple.com
I wonder if they'll allow people to download it for mockup purposes.
See the difference pic.twitter.com/rtjMQUVqRU
Since it appears to be inspired by DIN and similar to other typefaces, I thought that I would create a very crude mockup of DIN on the lockscreen:
I could be ok with that, totally has a bit more flavour than the great ubiquitous helvetica.
Also noticed that the Apple Watch logo deviates from their normal typographic style.
... and they're not consistent. WATCH sort of lines up but is very obviously inconsistent with Pay.
So are some of the other icons here and there; like the Calls over Wifi icon.
Its bothering me way more than it should...
To me the WATCH typeface looks more high-end, high fashion. Seems fitting for what they're hoping to achieve.
I actually disagree, I think it looks less polished. The thickness of the type feels too heavy for Apple's light type usage. Even though the baseline lines up, the "W" against the apple still doesn't look good together, IMO. Either way, I don't think it looks bad but it doesn't achieve the same air as high fashion brands.
Could this be the font Apple has been developing for years?
The one that Gruber mentioned that will supposedly be used for all devices?
If so, that'd make sense debuting it on Watch.
I'd say it almost certainly is. If we ever find out the name we will know for sure.
Here’s a gif @cabel of Panic made showing the difference between the typeface used for the Watch and Colfax:
It's similar in the letters used in that GIF, but many other letters have greater differences. Compare the lowercase "a" or the uppercase "J". Apple definitely put a lot of work into this font!
That font looks lovely and cute, super legible and crisp.
Reminds me a lot of Roboto.
I'd love to see this font on the iPhone.
It looks like a cleaned up, optimsied for small sizes version of Akkurat.
All in all it is close enough to Helvetica's proportions that most non-designers will not see or feel the difference.
DIN and Interstate's love child.
Would love to know why they went with this versus Helvetica or Myriad.
I'm guessing legibility at small size. They love Helvetica but they prefer their eyes' health.
Yea, Helvetica at 10pt isn't very legible
Definitely legibility at small sizes. And also consider that it's being used on-screen and cut into the underside of the watch's metal enclosure. Designing a font that works that well across pixels and physical materials—at several millimeters tall—is no small feat. I'm impressed that it seems to also look decent at larger sizes. Especially the lowercase...
Has hints of Univers to it, and is very legible. Interesting choice for a primarily all-caps interface.
My twitter feed seems to indicate that it may be a derivative of DIN: http://en.wikipedia.org/wiki/DIN_1451
No Idea, but I like :)