So basically, how NOT to design a cigarette packet. I already know that.
I don't know why this irked me as much as it did, I think it's the principle of 'I think you shouldn't do this so i'm going to go to great efforts to make your life difficult' and the commercial suicide/ridiculousness of it. Seems vindictive to me, what problem is this solving and who for?
Maybe it's just the lack of nicotine...
It's a take on the Tobacco packaging warning message - commercial suicide imposed by governments, and manufacturers have to adhere to the guidelines. Making the product difficult to access by altering the packaging is simply taking this a step a further.
I understand you though and get where you're coming from. It's a designed to deliver a bad experience whilst being aesthetically pleasing, which is somewhat counter-intuitive.
Regardless, the case study and insight into the development is still quite interesting and I thought that people here may find it valuable, considering that most of the work discussed here is digital.
Couldn't agree more. This was a student project, so I guess it's always going to be more demonstrating design thinking more than anything else.
However, what would have been a far more interesting approach would be to address how packaging design could deter and prevent potential smokers from starting, as apposed to making the ones already addicted having a shitty experience. Purely anecdotal, but no matter the approach (health scare images in EU, or completely unbranded like here in Australia) I've never met a smoker put off by the packaging.
Realistic or not, this also makes for great art. We should remember to not focus on practicality so much as ambition. I remember viewing Erik's project while a freshman at RISD. I love how it made a statement at the same time as standing on it's own as a product.
Anyways, it's cool to see this oldie but goldie hitting DN.
That's a clever way to use design to encourage better behaviors. Good job!
This is a really neat idea. Very well thought-out. It'll never happen, but in a better world, it might...
I'm glad to see that the designer considered wastage as well: Individually wrapping cigarettes, or shrink-wrapping the pack, etc. would have resulted in excess paper/plastic waste –– those were promising concepts, but it was right to abandon them.
Even if it did happen, I think people would buy a lot of these and then just use another container for them. Honestly I have no idea how to make people to stop smoking, but as long as they're available, in any shape or form, people will buy them.
Yes, it's very sad :-/
True, but it's also science. Chemical addiction - it's not peoples' fault they can't stop, it's their fault for ever starting.
This is really interesting. I wonder if it would create a new market opportunity for 3rd party cigarette "cases". Fancy ones from Hard graft, Incase etc.
This is exactly what I was thinking too. If it wasn't just a class project I wouldn't be very supportive of this proposal.
Great read. A very interesting experiment, and an excellent little case-study on how design can change attitudes and behaviour.
Cancer sucks, why shouldn't the design for a product that causes cancer suck as well.
I smoke cigs. I like this design a lot more than the current boxes...
Its an interesting idea, but completely unrealistic. There's no way a company would ever survive with this strategy. Most customers would just switch to a different brand and the die hards would just carry a cigarette case that's practical and transfer the cigarettes after they buy.
It would have to be imposed by law so that every company implements it, similar to European laws requiring all cigarette packs to feature disgusting pictures of tarred up body parts. Of course it's commercial suicide, but that's also the point.
Yeah, but there's no way the government would impose such a law. And if they did, then smokers would get used to carrying their own cigarette case. This also wouldn't affect anyone who carries a bag or purse. Ultimately it is an interesting idea that would likely have little to no impact with a lot of increase in production costs and waste for these new packages.
There is more than one government in the world, for example the European Union:
And Brazil has absurd pictures taking over one side of the box. I can totally see changes in labeling and warnings, but trying to make the cigarette box annoying, I don't see anyone getting on board with that because I don't think it would be effective.