This is a nice step up from the business analytics when they came out which...did not look so hot. It's interesting that Twitter now is trying to calculate actual impressions vs. reach. I'm wondering how they reach this number, are impressions only counted in a native Twitter platform, or are they able to track them in Tweetbot too? I also wonder how accurate these are, because the click count in the business analytics tool has always been way off. A nice juxtaposition of tabular data and charts though.