13 comments

  • Wojtek Wojtek , 5 years ago

    2 words — billable hours.

    28 points
  • Cihad TurhanCihad Turhan, 5 years ago

    To me, it is like like

    20 points
  • Peter Müller, 5 years ago

    Even references to earth's geodynamo and it's magnetic field are in.

    10 points
  • Bryce DriesengaBryce Driesenga, 5 years ago

    I love the 'perimeter oscillations'. I swear this had to have been put together by a team of design satirists.

    6 points
    • Kyle ConradKyle Conrad, 5 years ago

      I've always heard that it was, that this wasn't ever an actual pitch or presentation but was a big inside joke about "design."

      0 points
  • Jeff EscalanteJeff Escalante, 5 years ago

    I feel like this has to be a troll. There's no way they can straight up compare pepsi cans in a shopping aisle with gravity and the relativity of space and time with a straight face. No sane person could do this.

    5 points
    • Geoff YuenGeoff Yuen, 5 years ago

      You've never worked with someone who was, I'm not sure how to describe them, ...flighty? I've worked with a few. They always talk about nothing for hours, and often derail meetings and brainstorms. I hate these guys.

      1 point
  • Nic TrentNic Trent, 5 years ago

    I've always wanted to hear the presentation that went along with this. I imagine something like, "Man's instincts find the golden ratio naturally beautiful, and our primordial selves resonate with the energies of our planet. We've calculated an algorithm to create a shape that combines the fundamental mathematics of Universe that will not only look good on the surface, but connect on multiple levels with our subconscious mind."

    5 points
  • Ryan LeFevreRyan LeFevre, 5 years ago

    Watch out, don't get sucked in by the Gravitational Pull of Pepsi only to be vaporized by the Pepsi Energy Fields!

    3 points
  • Kevin HaggertyKevin Haggerty, 5 years ago

    This is classic Arnell Group. I once worked on a brief where we were passed out long rubber bands for "creative inspiration"

    2 points
  • Lee Waters, 5 years ago (edited 5 years ago )

    Image alt

    1 point
  • Samuel ZellerSamuel Zeller, 5 years ago

    And the end result is ugly... But it paid!

    0 points