2 words — billable hours.
To me, it is like
Even references to earth's geodynamo and it's magnetic field are in.
I love the 'perimeter oscillations'. I swear this had to have been put together by a team of design satirists.
I've always heard that it was, that this wasn't ever an actual pitch or presentation but was a big inside joke about "design."
I feel like this has to be a troll. There's no way they can straight up compare pepsi cans in a shopping aisle with gravity and the relativity of space and time with a straight face. No sane person could do this.
You've never worked with someone who was, I'm not sure how to describe them, ...flighty? I've worked with a few. They always talk about nothing for hours, and often derail meetings and brainstorms. I hate these guys.
I've always wanted to hear the presentation that went along with this. I imagine something like, "Man's instincts find the golden ratio naturally beautiful, and our primordial selves resonate with the energies of our planet. We've calculated an algorithm to create a shape that combines the fundamental mathematics of Universe that will not only look good on the surface, but connect on multiple levels with our subconscious mind."
Watch out, don't get sucked in by the Gravitational Pull of Pepsi only to be vaporized by the Pepsi Energy Fields!
This is classic Arnell Group. I once worked on a brief where we were passed out long rubber bands for "creative inspiration"
And the end result is ugly... But it paid!