Hi fellow designers,
this is my first post/question to the community and I'm looking forward to your feedback!
So... me or better said, the company I work for currently struggles a little with the question what app strategy we should follow.
Currently we have multiple single-purpose apps for our customers. (develop before my time). Which is good because of speed in development and the possibility to make it more user friendly. (currently not user friendly, but that's why I join)
But if we follow this principle, then we can have 100 apps at the end. And always bothering our customers to download a new app is also not the right way. I'm suggesting that we combine some similar apps but overall still have more then one. Unfortunately there are some people that don't agree with me and are proposing one single app with every possible functionality you can ever imagine.
I'm now asking you:
what's your opinion on this topic?
do you have some good examples of big companies having multiple or only one app? good articles or even research?
Thx and wish you a nice day!