Things like this don't worry me in the least. The people who think $100 is "too much" are not going to be clients anyway.
Don't compete on price. Compete on value.
even $5 is too much for a logo, remember? http://www.squarespace.com/logo/
If you think SquareSpace Logos is a competitor to you, you should reconsider what you do. That service is for helping some tiny company put together a website, with some logo that's more than just text. It's not made to replace real logos.
That looked a lot like sarcasm to my eyes....but I could be wrong.
Fuck, reading it you're almost definitely right. I took a while to wake up this morning..
Ha, sorry Jim. I wasn't quite awake enough earlier to see that. Unfortunately some people I know would have said that in a serious manner...
Agreed that these are never the people we'd want to work with. What does worry me though is the impact this type of messaging has on people's view of our field.
Why would this even bother you? That's like getting mad that McDonalds advertising amazing hamburgers for $1. Clearly, the burgers suck, but that doesn't mean they are going to advertise them. Fiverr is a business, and this is just an ad for them. Clearly they know these logos are probably shit, but that isn't going to stop them from making money off them.
Keep calm and move on, people. There is much bigger fish to fry.
I have had so many clients who came to me because their previous, cheap designers screwed up. I don't mind. Let them try it, and let them figure it out. Quality always wins in the end.
The truth is, most people or businesses don't need a logo. Even for many of those that need a logo, the quality doesn't matter very much. For all these people, a generic $5 logo works just fine.
I've seen a lot of people say things along the lines of "this is a terrible message to be spreading within the design community", like it's devaluing the design industry. They feel that people aren't paying enough for design services. But the price people pay for something is exactly what it's worth.
Programmers rarely have this problem. You don't usually hear "don't do spec work" or "don't do unpaid internships" from coders, because it's not a problem. The value of programmers is so damn obvious that businesses pay them buckets. If designers want to be paid more, they have to offer more value.
"The value of programmers is so damn obvious that businesses pay them buckets."
That is until the preconception that programming is hard gets disrupted by some startup selling programming skills for $5.
Design is a more mature industry, with ingrained expectations such as unpaid pitches and spec work perpetuated by bigger agencies that can afford to take the hit.
I don't believe that programming is immune from the same devaluation. As more people take up programming I'm sure you'll find more competition and lower rates.
"You're paying too much for design"
I wonder what Fiverr paid for the design of their site. I'm betting >$5.
I was going to save this for a write up of an experiment I decided to try with Fiverr but I'll drop some quick stats off the top of my head here. The experiment was to put up a gig and wait and see what happens with zero sharing or marketing of the gig. As well as spending less than 20 minutes on each order. I found the results to be quite surprising given I never shared a link to the gig with anyone. I even converted a few people into hiring me to design work at a normal rate outside of Fiverr afterwards.
Overall Fiverr definetly degrades design and definetly is not a viable option to make a solid living.
I'll give a more detailed explanation of my experience and images of some of the orders in a future post.
My First 22 Days On Fiverr Experiment :
99% Positive Rating across 55 Orders
36 Positive Reviews
19 No Review Posted
**55 Orders x $5.00
**55 Orders x $3.96 Profit
$217.80 profit. Still awaiting payout.
Estimated 16 Hours of Work Altogether
Against CT, USA Hourly Minimum Wage
**16 Hours x $10.10 Minimum Wage
Fiverr Profit Versus Hourly Minimum Wage
**16 hours x $3.96 Profit
$56.00 More profit than the $10.10 an hour CT, USA minimum wage.
Orders By Location
Portfolios I directed clients to in order to influence their decision to place an order ... As part of the experiment, without realization they would not receive the same quality of work for $5.00 to which their were some interesting responses.
Hey, you get what you pay for.
The fact to take from all of this is that there will ALWAYS be a market for cheap/generic design work. There are clients out there who won't ever allocate the budget to hire a designer to create a complete and bespoke (and decent) brand.
Clients sometimes have a strange view that because they know how to use Wordart or Clipart in a Word document, it is assumed that they themselves could in theory design a logo. They might only see the prohibitor as time, which then devalues the service.
I have to wonder how Fiverr's designers feel about this
"Quality work" ...
I just find this funny. It's totally irrelevant to design as an industry.
Terrible statement..and seriously doesn't help the already uneducated non-designers view on our industry. But at the same time, it's just more incentive to keep doing what we do, better.
I doubt this will really do much to severely devalue the work of honest designers, but I can understand the frustration. To be honest, though, skilled designers shouldn't feel threatened by this in the least... people that believe $100 is expensive for a logo are not the type of people that you want as clients. The people that value you for your skills and for who you are are the type of people that you want to spend your time making stuff for, and they'll pay you accordingly.
A logo should tell a story. http://format.com/logo
You're not a story teller http://vimeo.com/98368484
Really, I think this sort of thinking is great and can ultimately produce great works, but I feel like all this story telling shit is really just for designers -- where's the value if it doesn't communicate it to the lay person?