• Drew BeckDrew Beck, almost 6 years ago

    I think this is pretty dumb. "Storyteller" is becoming popular because the values that the word expresses are becoming popular. I can totally see how a new breed of rollercoaster designer can use the ideas of storytelling to design better, more engaging rollercoasters. Many professions are discovering that the tenets of storytelling help them do their jobs better.

    Certainly if your job is rollercoasters designer but your business card says "Storyteller" you've got a problem. Mostly because folks will be calling to hire you for their kids' birthdays.

    But I really don't get the hate.

    9 points
    • Casey BrittCasey Britt, almost 6 years ago (edited almost 6 years ago )

      Let's be honest, "Storyteller" is a popular buzzword these days. I'm not saying it should go away entirely but I hear it a lot personally and use the word "story" quite a bit myself. I think its a valid rant, but not sure he needed to insult the roller coaster designer.

      1 point
  • Aundre KerrAundre Kerr, almost 6 years ago

    Link to the song if anyone's interested.


    4 points
  • Jeff EscalanteJeff Escalante, almost 6 years ago

    Hah, this is great, and absolutely true. I like how he just hit on one bullshit word people use to classify themselves, and was just like F this I'm going to make a video about how this is stupid.

    There are so many more of these too, I'd love to see them all called out.

    4 points
    • Eric HuEric Hu, almost 6 years ago (edited almost 6 years ago )

      Problem solver is one description I'd like to see designers stop trying to monopolize and over-use. Nearly every occupation is solving a problem. A lawyer will solve a problem, a plumber solves a problem, a restauranteur solves a problem, and so on and so forth. It means less and less the more you use it.

      7 points
      • Jesse L.K. Overton, almost 6 years ago

        Sounds like a problem.. that needs.. solving..

        15 points
      • Kyle ConradKyle Conrad, almost 6 years ago

        I agree - but I think MANY jobs are about solving problems.

        The reason I like to say that "design is solving problems" is because for many folks out there who aren't familiar, they think design is just doodling pretty pictures. They don't like at a designer as a trained person solving an issue, but just someone who likes to draw or make websites or whatever for fun.

        3 points
        • Eric HuEric Hu, almost 6 years ago (edited almost 6 years ago )

          In my experience, if you're able to talk about your work and show the process, and talk about why you did this or that—whether to a potential client or an interested friend, it will be readily apparent to anyone whose opinion is worth anything (e.g. a paying client or someone that is open minded). If it's a scenario where you can't do that, more often than not you're not going to persuade that person. Every situation I had with someone who thought I just drew all day where I just talk about my work the response is "wow I didn't know so much thinking was involved." If someone thinks you're doodling, saying "design is problem solving" won't mean much, unless you are specific or provide examples so just start from there and drop the slogan because it's less about education than a just a mantra to be proud of with zero accountability of whether or not you actually follow through with that.

          3 points
  • Tom WoodTom Wood, almost 6 years ago

    This is spot on, and is becoming more and more prevalent on DN.

    There's a notion and arrogance around these parts that comes with being a "designer" and is often expressed through pompous language. Of course you're a problem-solver, just as Eric points out, so are a lot of other professions.

    The girl who sits next to me is the Events Manager, her job is essentially problem solving. But I don't see her wearing a "Events Management can solve anything" t-shirt. It's just utterly ridiculous.

    I understand the sentiment that by saying "problem solver" you're essentially alerting people to the fact that you do more than make things look pretty - and granted, some of you really do a lot more than that. I for one take great joy in illustration, which doesn't solve a problem, but it does make an otherwise dull Whitepaper or magazine article look more engaging. But I'm not telling a story, I'm illustrating someone else's story. I'm not solving a problem, I'm giving it some life.

    With UI design, there is so much to consider and the tons of iterations are just a requirement of getting to the optimum experience. It's definitely solving a problem.

    But that's just what being a designer is. That's "all" you are, and that's "all" I am - and it's so great. Why do you need more?

    3 points
  • Drew PickardDrew Pickard, almost 6 years ago

    More often than not, companies who really want to 'tell a story' are trying to counter the fact that they tell a really horrible story with their product and company.

    They have absolutely no interest in actually changing what they do and how they do it but are very interesting in coating it with a bunch of bullshit.

    2 points
    • Sarper Erel, almost 6 years ago

      But that's the thing. You shouldn't "tell a story" because you think you need to "tell a story".

      I agree with Sagmeister on the ones that you talk about but I honestly find it beautiful to listen the companies who tell "their story". Why do they do what they do? That's a part of being human and humans tell stories..

      0 points
  • Andrew Michael ToddAndrew Michael Todd, almost 6 years ago (edited almost 6 years ago )

    I label myself a storyteller.

    Before design I made a living as a photographer/cinematographer. I've been able to continue using those skills with the startups I've worked with doing stuff like:


    And personal stuff like: https://vimeo.com/30108939

    Edit: And working in variety mediums makes it harder to quickly label yourself when asked without listing out a bunch of crap that makes you come off as an idiot.

    1 point
  • Michael AleoMichael Aleo, almost 6 years ago

    Why so angry? Storytelling is a method, a process to approach all kinds of different tasks.

    What if a roller coaster designer was designing a movie-themed ride that walked you through the story arc of the film, would they not be telling a story?

    Seriously though, u mad bro?

    0 points
    • Hmphry xHmphry x, almost 6 years ago (edited almost 6 years ago )

      Dropping f-bombs doesn't mean you're angry. His tone seems quite calm, actually.

      1 point
  • Eric FilkinsEric Filkins, almost 6 years ago (edited almost 6 years ago )


    0 points
  • Ed ChaoEd Chao, almost 6 years ago

    slow clap.


    0 points
  • Blaine KBlaine K, almost 6 years ago

    Disagree, and work at a startup (www.onestory.com) that contradicts his line where he says that it's bullshit that "everyone is a storyteller".

    0 points
    • Cory W.Cory W., almost 6 years ago (edited almost 6 years ago )

      Yes, everyone CAN be a storyteller (just as everyone CAN be a designer/artist/scientist/etc), but only if they're telling an actual story.

      Generating some bullshit about what your brand means to people does not make you a storyteller.

      11 points
      • Blaine KBlaine K, almost 6 years ago

        Now that I agree with.

        2 points
      • Brian A.Brian A., almost 6 years ago

        Generating some bullshit about what your brand means to people does not make you a storyteller.

        Nailed it. More likely than not, if you have to tell people at length that you're a storyteller, you probably aren't one. Stories manifest themselves in many different forms, not least of which is design.

        1 point