Calling it now: Bolt is going to flop. Just creating a "simple and pretty experience" isn't going to be enough. It needs that WOW factor to catch on.
"Because what we need is more messaging apps." – I'll definitely check. The background color transition looks pretty cool!
John uses Bolt, Jim uses Snapchat, James uses FB Messenger, Jack is only reachable by SMS, and when I want to send a picture of my diner, it takes 15 minutes to reach everyone and my diner is now cold.
Bingo! Dude I still using email to send videos of our daughter to our family and friends because everyone uses a different app. When I said we don't need more apps I really meant it :)
I wonder if I want to discard a photo ...
Their marketing page (simple, no content):