39 comments

  • Vinh LeVinh Le, over 5 years ago

    THIS IS GREAT. THANK YOU FOR POSTING.

    23 points
  • Micah SivitzMicah Sivitz, over 5 years ago

    This takes all-caps to a whole new level. Maybe using some lowercase letters might help here? It feels like the post office is yelling at me :-/

    Don't get me wrong, it's beautiful, but not as friendly as it could be.

    15 points
    • Miguel Solorio, over 5 years ago

      I think that is my biggest problem with the design. I love the aesthetic of it, but from a functionality standpoint I can't really parse through all of that information. My head hurts just scanning through the shipping labels and I have to slowly read through it.

      8 points
      • Dave LucianoDave Luciano, over 5 years ago

        In my opinion, the design problem that needs solving most with USPS isn't how their menus look in post offices, but rather the experience itself of mailing something. Most importantly, making it easier to answer the question: how much will it cost to ship this thing?

        The design linked here is overwhelming because the options available are overwhelming...

        1 point
        • Miguel Solorio, over 5 years ago

          I think everyone agrees that the USPS has a systemic problem, but what we're addressing here is the design to that problem. Does this design improve the problem or does it make it worse? Are we trying to solve the problem or are we just making the problem look pretty? Your question is spot on about the experience of shipping something and I believe that our jobs as designers should be to constantly ask ourselves those types of questions.

          0 points
    • Jeremy WellsJeremy Wells, over 5 years ago

      Ya, the all-caps is really bothering me. Also there are a lot of instance where the leading is bad. Especially when there are line-dividers present.

      The color scheme is nice, though.

      2 points
    • Keaton PriceKeaton Price, over 5 years ago

      Have you ever been to a friendly post office? :)

      0 points
  • Mario MontoyaMario Montoya, over 5 years ago

    Thought this was a student redesign project.

    10 points
  • Dirk HCM van BoxtelDirk HCM van Boxtel, over 5 years ago (edited over 5 years ago )

    This reminds me:

    Photoshop All Caps button

    If I encounter another PSD (or whatever else) where someone types stuff in all caps, and I can't turn it off with this button, I will personally drop by and slap you in the face. With a stapler. Twice.

    Thanks for your cooperation.

    8 points
  • Joe VillanuevaJoe Villanueva, over 5 years ago

    I like most of the individual parts, but taken altogether, its visually too dense for me in terms of space and pieces of information. However, a lot of the other points are very nice.

    6 points
    • Sam Pierce LollaSam Pierce Lolla, over 5 years ago

      Yeah definitely dense, but I think the aesthetic suits the USPS well. It's strong and direct, and reminiscent of old ink stamps and signage from postal service glory days.

      Compare this to this.

      0 points
    • Jim RenaudJim Renaud, over 5 years ago

      For the most part though, you'll see these as individual parts and not all jammed together for a collage photograph for their portfolio.

      0 points
  • Victor WareVictor Ware, over 5 years ago

    WHAT IS CAPS LOCK?

    4 points
  • Aundre KerrAundre Kerr, over 5 years ago

    I feel like it's shouting at me to be more American.

    4 points
  • Joan Højberg, over 5 years ago

    I do really like the colors and esthetics of this - agreed that the all-caps is perhaps a bit too extensive.

    However it would have been great to see how they would tackle some of the awful forms you have to fill out when shipping items.

    3 points
  • Ryan LeFevreRyan LeFevre, over 5 years ago

    This is intense. Almost a bit scary.

    3 points
  • Brian A.Brian A., over 5 years ago

    This is REALLY nice.

    2 points
  • Rich ArnoldRich Arnold, over 5 years ago

    This feels like a big step back from this: http://www.underconsideration.com/brandnew/archives/new_packaging_for_usps_priority_mail.php#.U9kxEo1dXzc

    That said I'd say design is pretty low on the list of reasons why the USPS sucks.

    2 points
  • Felipe SabinoFelipe Sabino, over 5 years ago (edited over 5 years ago )

    Brazil's mail service just had its brand redesigned and the difference is that the result was not good and also, it cost R$42 million (~U$20 million)

    http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_correios_by_cda.php

    http://fernandorodrigues.blogosfera.uol.com.br/2014/05/13/correios-gastam-r-42-milhoes-para-mudar-logomarca/

    1 point
  • Eric HuEric Hu, over 5 years ago

    I always don't get redesigns of American governmental entities using nostalgic or retro imagery. Is it really wise, to make an American institution look forward by making it look backwards? I don't know.

    1 point
  • Leury Hidalgo, over 5 years ago (edited over 5 years ago )

    Nice take on a modern USPS. Very patriotic. Gotham ftw. Now let's tackle the service...

    1 point
  • Account deleted over 5 years ago

    No joke - this gave me a serious headache looking at it. Going the Post Office sucks. This would make it worse. I didn't think that was possible.

    1 point
  • Nate NavascaNate Navasca, over 5 years ago

    Aesthetically pretty nice, but it’s so difficult to scan the text. The most dense areas of information being set in all-caps, condensed and with inverted text isn’t helping much. Huge step forward, regardless.

    1 point
  • Kyle CookKyle Cook, over 5 years ago

    You're gonna catch hate for posting any kind of redesign like this - anywhere. So expect the worse. But for real, you can't seriously put everything in all caps. That's not usable at all.

    There's a very overused quote that makes a lot of sense here - especially for something like a redesign of the USPS - - - "Great design is invisible." People turn to the USPS to simply get something done and this is adding an extra headache.

    1 point
  • Nathan CooperNathan Cooper, over 5 years ago

    I really like this redesign. I would have liked for them to have kept the eagle on some of the packaging, it is an excellent illustration.

    0 points
  • Renzo GasparyRenzo Gaspary, over 5 years ago

    I like this. Honestly there has to be some way to save the USPS because I really like their service and I much prefer it for packages over FedEx and UPS.

    0 points
  • Phil RauPhil Rau, over 5 years ago

    Seems like they didn't consider the audience that well... probably mostly old people, who might have trouble scanning the reversed all caps.

    0 points
  • Aaron MichaelAaron Michael, over 5 years ago

    Desperately needed! I hope their digital presence gets a make-over too.

    0 points
  • Matt CastilloMatt Castillo, over 5 years ago

    Fantastic work. I just wish the service was half as good as this redesign.

    0 points
  • Xavier BertelsXavier Bertels, over 5 years ago

    This is a very good execution of a particular style. I think it would benefit from a little more typographic variation and a little less ornamental sugar. While it looks good right now, this is a style that can feel dated very quickly. Knowing how long a rebranding may stick on a government service, I think a little more timelessness would be a great idea.

    0 points
  • Chris GChris G, over 5 years ago

    Lovely aesthetic but terrible information design.

    It's a shame as the real problem to solve here wasn't the visuals, palettes and typography, but the layout and presentation and information design.

    0 points