We all know that creating banner ads is not the most interesting or glamorous job in the world. In an agency however, online ads are a common client request. At our agency, we have traditionally built these ads as Flash but are making a transition to HTML5.
I'm having a difficult time finding up-to-date resources on this online. I was curious if anyone in the DN community had any experience with building ads lately. In your experience, do traditional ad servers still require Flash or have we made a full transition to HTML5? Are there other best practices that you could recommend?
Thanks for your time and apologies for posting about a much-despised topic :)