Back when I was a sophomore in college I was taking this sociology class, and our final was this big paper. I put a lot of time and thought into this paper, but in the end I got a C. I missed the mark. I don't think I completely understood the assignment.
A lot of work and thought doesn't mean the final product will be good. Sometimes people miss the mark. Even big successful companies that I love. I'm talking about Airbnb's new logo. I think they missed the mark.
It's shockingly similar to https://www.automationanywhere.com
It does resemble private parts.
Their messaging is overly self important, and trying to assign meaning where their isn't any. Airbnb is an awesome service that let's you rent out pretty much anything, they don't need to try and define what "belonging" means or provide a universal symbol to represent whatever that idea is. It just seems like people are getting carried away. I don't know, maybe I'm just becoming cynical. And Airbnb isn't the first ones to try and make something out of nothing. "The Yo app is bringing contextual meaning through it's simplicity" No, it's an app that sends the word Yo. That's it. Maybe it's useful, maybe it isn't (I don' think it is, and I definitely don't think it's worth $1 mill), but this idea that it's more than that is crazy. Airbnb, Yo, and a lot of other startups need to stop trying to be all metaphysical about everything. Sometimes you're just a company with an awesome service and a bad logo that isn't solving everyone's existential crises.
Yes, I'm being critical. I'm the user, I'm suppose to be critical. Yes, I'm sure Airbnb and all the people who worked on the logo and branding worked really hard, and put in a lot of thought (perhaps too much thought). But just like with my paper in college, a lot of thought and effort doesn't always get you an A.