Looks like testicles.
That's all I see too.
I saw a butt.
nope. yall are all wrong. it's bewbs.
I saw the lord himself. JHC.
It could also be another type of genitalia.
yikes. trying to get my head around the implications of this (if even any). And if they (DesignStudio) even know. Surely they must.
Screenshot, if the site is down:
YES! Hopefully gives them a reason to change/fix it but I doubt that's happening.
"In early 2014 both Airbnb and Automation Anywhere began use of new logos that, by coincidence, have similar designs. Airbnb and Automation Anywhere are working cooperatively to address this issue, and Automation Anywhere is in the process of transitioning to a new logo design that is not similar to the Airbnb logo."
Sounds like Airbnb is pushing them to do it. I'd be pissed if I was AA CEO.
AirBnB's logo reminds me of this guy:
Excuse my cynical attitude, but can we please stop this pattern of positioning every startup as intimately disrupting our tragic, disconnected lives and helping us find meaning in every day things...
The tagline of the video should be along the lines of "helping you find a place to stay when the sheraton is booked and you don't want to overpay for a room at the holiday inn that reeks of chemicals and stale cigarettes." Or, "AirBnB, helping you get around tax laws and make some extra money so you can finally take that vacation"
Keep in mind, everyone starts small. Obviously they know how to appeal to users. That's how they're so big now.
I wouldn't sell AirBnB so short. I agree that they're not a necessary service, without which society would break down, but they're more than a room when the local midrange hotel is at capacity.
You can stay at some really neat places for relatively little money. They kind of did revolutionize the, let's call it, 'cute/cool place to stay' market. That may not seem that cool, but it kind of is.
They're claiming they literally created the 'universal symbol for belonging'.
Yeah, this seems a bit over-reaching.
The one thing that really intrigues me immensely is that the mark they came up with is something that goes beyond the screen or on paper. It translates exceptionally well as a physical object as well. I like this line of thinking a lot.
I also like their forethought with social, being openly accepting of hand-drawn versions - it's humanizing in that way.
Heck, they even have a "make your own symbol" site: https://create.airbnb.com/en/home
I guess I'm in the minority here, but I think it's very, very well done.
They show a keychain, but is that an actual brand asset they will give to everyone that hosts?
I think my point is that it doesn't matter if they do... it's that they can. The mark itself - the shape is a 3D form you can hold in your hand. So many logos we hold in high esteem can't do that.
Why do you think that's important?
I think it's important because it represents a forward way of thinking in terms of how one can interact with a brand to some effect without being a brand that has a physical product one carries on their person daily (ie: iPhone).
The challenge with ABNB is that they don't even own the properties you stay at. Unlike a hotel, they can't craft your experience, but by thinking of things like this, it can help by adding something that physically brands something (the space you stay or the experience itself) just enough that it creates a connection. It's about giving them a great booking experience, but then finding ways to carry that branding further once the booking has been completed. A lot of brands don't think this way.
It feels to me that the agency was really thinking about people today... how they use social, how to create a symbol that can stand alone as a branding mechanism... and how it can carry itself out of a flat/2D presentation.
I don't understand why branding has to go this far outside of its primary service. All I see in this physicality is a slightly cheesy way of propagating the brand —aka brand awareness— to people already aware of the brand.
So spot on Ben!
So it does matter (to the experience) if they do or do not create this. If they don't it's just one of another thousand physical designs used only in presentations to win over a client. I've seen that so many times I have a hard time believing they will create that keychain.
Seems akin to Lyft's mustaches.
All I want to know is if they used Sketch!
I need to know what Ja Rule thinks about all of this! Where is Ja at?!
Let's save Ja Rule's opinions for more critical matters please.
Can somebody please find Ja Rule so I can make sense of all this?!
I think Khoi Vinh's remarks are pretty spot on.
Also a complete brand redesign.
Seems more like a brand redesign than anything else. If you dig down into the other pages everything is still structurally the same except the home page.
Looks neat, still functions like AirBNB so no biggie! Loving the "How It Works" dropdown: http://note.io/1jyerZ2
The title is correct, no? It doesn't say "website redesign".
Oh yeah I didn't mean it to sound like I was calling anyone out, I just think it's interesting they didn't redo that too.
Some info on the process from DesignStudio http://www.wearedesignstudio.com/works/airbnb-process/
This case study impresses me even more than #airbnb's new website.
Regardless of what anyone thinks of the logo...the thought and process that went into the branding is incredible.
They went HAM on this. Respect.
Here come the tweets and comments about the logo.
Although the logo is a bit dubious, overall I like it.
Some of the new elements are beautifully executed, especially the icons. The "how it works" illustrations are gorgeous. Circular seems like a suitable typeface - soft and friendly. I like the coral color too, it's much warmer than the previous choices.
I really don't get the loading indicator though, what's up with that?
Wow, it's kinda ballsy to bring this kind of design style for a world class product use by millions of people.. I don't particularly understand the placement of the search form. I prefer when it was right in front of my eyes.
Its certainly is ballsy...
Fucking fantastic work.
Butt, vagina, penis.. Haha! Some of you need to have sex :D
both are #2 now for me. i guess they're testing.
Despise the hundreds of thousands iterations of the "A" I've seen in the images, that logo looks like a vagina, here and in China.
Redit: LOL I've said it! http://valleywag.gawker.com/airbnbs-new-logo-is-a-vagina-1606030746
The video content from community members was really nicely shot, going to have to let the logo sink in for a little while though.
Love the spirit of it, put aside what you think of the logo, it's hard to argue that they haven't got it right for the main stream audience they are appealing to. The target market isn't designers.
Not sure about the logo, but it's still better than that cheap Bello font thingy the got before.
As for the website, I expected something more friendlier and open. Why is everything so pointy, sharp and squarish?
At best its a generic, tech startup logo. At worst its a vagina.
Even at its worst - we all came from vaginas - and to that point, is there anything that better symbolizes "home"?
Kinda' disappointed to be honest....
"Art that falls short often does so not because the artist failed to meet the challenge, but because there was never a challenge there in the first place"
is there any change in the interaction design?
As far as I can tell from exploring the website and app, no, it looks mostly a visual redesign.
I don't understand these square icons : http://files.bandd.co/lV0C
Looks like an icon font is missing.
Ah good point, I was starting to think they made a partnership with Nat Geo or sth.
Wow, that seems like a looong process of getting there: http://www.wearedesignstudio.com/works/airbnb-process/
I feel like Airbnb has sooo many talented designers (way more talented than me) and they know what they're doing but dat logo tho...
How did you like the frontpage redesign?
Really liking this new direction and I love the similarity it has to Hobo Signals. http://www.worldpath.net/~minstrel/hobosign.htm
It links in great with a site that helps you share your home with other people.
Site crashed my browser.
Clean, pretty nice.. but for some reason I expected more. I almost feel like it's lost a bit of soul now :(
They push the belonging thing way too hard, but overall I like it. Logos that people can draw themselves, and brands that invite them to, have a certain charm. I think it'll work for them.
What really shines are the short video clips on the homepage. I've watched a lot of them and new ones keep coming. They're beautifully done, and the scenarios really well selected. Check 'em out if you skipped them before.
I redesigned the logo and made a couple of changes..
I actually like the whole visual. Don't know if that IS the best logo. But overall is pretty good.
I think the design studio said "F**K Brand Recall"
Sex sells. We can't blame them obviously..
Not quite sure about that logo tho...
How can we make our logo look like balls and a vagina?
Um, why they didn't go with a single-story 'a' typeface for the rebrand, seems like a no brainer considering the wordmark. Also ballsy logo.
Wonder what the rationale was for such a drastic departure.
I feel the same, it was way too drastic — looks like a totally different website.
They changed the logo, the colors and the website. Should've kept the blue interface, at least for a while.
Unconfortable is the word.