Because it's an designers inside joke and the users will find it tacky.
Exactly my thoughts.
Also: I think this would be recognized as an menu icon (without the label)
Data shows otherwise. One of the A/B tests, but there are many out there: http://exisweb.net/mobile-menu-abtest
In this form, yes. But maybe there's another way of approaching it that's less tacky and still clever? Take a look at the Star Wars menu icon - http://i.imgur.com/4ao7Ig6.png - little lightsabers that still make a menu icon.
and the users will find it tacky.
Assumptions about users in my DN?
But what if this was fixed with a state change? So on page load it appears as a normal icon.
Like so: http://codepen.io/anon/pen/tLuxo
Burger king had a similar take for a wifi logo:
Slightly off topic but I liked this approach used by McDonalds in an email campaign. Two burgers created from table cells when images weren't shown...
Off topic but I like it, thanks for sharing.
I was just looking for fallback examples and solutions for newsletters.. this one is awesome!
And when someone mentions that one, I always have to pull out Sony's Transformers email that did something really similar.
Haven't got an example to post, but Pizza Express do a really good job of the same thing.
An email they used to send out had someone preparing a pizza in a kitchen and the cells behind it created a cartoon style version of him.
What, you mean like this? http://www.huxtaburger.com.au/
That's just a icon. It's not a true hamburger icon in appearance or functionality. Therefore, no, not like that.
Hey everyone, thanks for commenting. It was actually supposed to be a bit of a joke with tongue firmly in cheek (being a designers inside joke) :-)
Like the Huxtaburger version, that's a great site throughout.
Would that open the site navigation or is it a button that takes you to an actual menu of the burgers you could buy?
I can't for the life of me remember who, but one of the big designers (like Jason Santa Maria or Jonathan Tan or someone) did actually make their mobile nav a hamburger as an in joke... Anyone remember who it was?
They sure try, this franchise was the first. Icon of an actual hamburger next to a H2 that says “Desserts”.
Makes sense. (They serve mostly greasy food, usually represented by burgers. And ice cream. And cookies. And shakes. So… various kinds of hamburgers.)
On a usable burger site, it could’ve been a nice touch.