• Ryan DevenishRyan Devenish, over 7 years ago

    I'm still pushing to call "the fold" on web, "the scroll"

    2 points
  • Dirk HCM van BoxtelDirk HCM van Boxtel, over 7 years ago

    The fold is like a funnel, not like a newspaper.

    Lots of people end up there, so you give them the skinny; "We do AWESOME STUFF for people with FACES". If the user can relate to having a face, and was looking for awesome stuff, they'll want to know more and "follow up" (scroll).

    That's the top part of the funnel. From there on, you get more specific, branch into different subcategories, etc.

    Hierarchy. It's all about proper hierarchy.

    1 point