Which rules in particular seem unfair? (There’s plenty of crazy stuff in those docs, but I wonder which feel like Apple have overstepped the mark to you?)
You should hate apple because they want to control their appearance to the public and not have people ruin their brand standards?
To what degree are these upheld when submitting to Apple? Aren't these guidelines, and not laws? I've seen non-black iPhones, integrated badge colors, overlapping devices, and annotated screenshots on sucessful iOS apps before.
Almost not at all when submitting an app for approval. But if you want to be featured, then you’d better make sure you adhere to most of Apple’s marketing guidelines.
I actually admire the governance and attention to detail they place into their guidelines. While I did find some widows in their body copy (hehe), I think this is EXACTLY the kind of "regulation" that needs to be in place to keep the overall brand (on a larger scale) from looking ghetto (at the expense of poor design decisions by third party developers).
This is why it took android apps so long to start looking good. Standards!
I find these rules unfair because they aren't consistently enforced. Almost every app Apple has featured since these guidelines were put in place have broken one or more of the rules. This isn't only an issue of unfairness, it's also an issue of bias and favoritism in the App Store.
I don't think this is unfair, and Apple is hardly the only company to ever publish strict brand and marketing guidelines. That said, I also think rules are meant to be broken, but you have to know the rules well in order to break them. ;)
This is pretty standard brand hygiene.
I don't think they're unfair at all.
Wunderlist was featured as App of the Week on the App Store, and they promote with overlapping screens: https://www.wunderlist.com/
So for all the self-taught designers who went straight to web design, this is what is known in the World Outside Dribbble™ as 'brand guidelines'.
Rules are going to be broken. That's just a fact. They can't monitor everything but they can make them strict enough that even if they're broken a bit, they still maintains the brand's integrity. But for the most part, this is standard branding protocols. Nothing new or our of the ordinary here.
"Do not overlap Apple products" "Do not substitute white Apple products for the black product images provided by Apple" "Do not distort any Apple product"
and then you go to Apple's very own website and find this in the main page: http://images.apple.com/home/images/billboard_ipad_hero_2x.jpg
Are you kidding me? They are overlapped, white and in an angle view!
I think you're taking this out of context...
Distorting would mean a blurry iphone image blown up to fit your needs without regard to the image quality or distorting a forward facing image to appear angled.
Apple is saying use the provided images when it refers to the black provided.
Overlapping in my mind would mean covering screens.
Final thought to sum it all up. These are guidelines and not rules. They are trying to help you advertise your app well. Overlapping and covering your app is not helpful to advertising your app. It's ok for apple because they are trying to sell the device in those images, not a particular app.
I agree. Apple has provided all of these things to HELP developers. Developers that don't always get access to designers, developers that don't have the first clue how to market their stuff properly and make it look good. The guidelines are to help not hinder.
“These are guidelines and not rules” — Really?
“All marketing or advertising materials in print or video format, or materials with high visibility in any format, must be submitted to and approved by Apple before publication or broadcast.”
“Only the badges shown here are approved by Apple. Badges must be used as provided and cannot be modified.”