AMA: I'm Ced Funches — a designer, author, and serial entrepreneur. I worked in the NBA for 7 years as an Art Director.

over 7 years ago from , Design Director @ Flippo Interactive

You can find me cedfunches.com or flippo-interactive.com

I get asked a lot of questions about how to go about working in professional sports, or with high-profile clients. I thought this would be a better place to be a resource to help new designers.

Ask away.


  • Jonathan ShariatJonathan Shariat, over 7 years ago
    1. What areas did you work on?

    2. How can a designer target somewhere like the NBA, to look more desirable to be hired?

    3. What do you feel is greatest achievement in your career so far?

    1 point
    • Ced Funches, over 7 years ago

      Hey Jonathan. I was responsible for the Timberwolves and the Lynx brand. So everything from season tickets, collateral, web standards, advertising and in-arena.

      As far as targeting the NBA. Informational interviews. Find the department you want to be a part of and the position you want. Find out who has that job and become friends. Reach out and ask questions.

      As far as looking more desirable, if you are looking to be an elitist designer, you will fail. Team sports is a big-tent industry and your designs have to reflect the city. Logos are the best way to show your chops.

      Greatest achievement: Till this day, the branding standards I created are still in use. So at every game I attend, I can see something I made years ago.

      Hope that helps.

      1 point
  • KQ DregerKQ Dreger, over 7 years ago

    Thanks for doing the AMA!

    1. What were some of your responsibilities?
    2. Favorite project that you got to work on?
    3. Favorite NBA team?
    1 point
    • Ced Funches, over 7 years ago


      Man the favorite projects were the season ticket holder projects. To have a huge hand in helping the sales staff sell more is really rewarding. After a while you look for problems to solve.

      Favorite NBA team. Portland Trailblazers. Always a Timberwolves fan, but Rip City is awesome.

      0 points
  • Chris FreesChris Frees, over 7 years ago

    In your opinion is college necessary for design?

    1 point
    • Ced Funches, over 7 years ago

      Honestly it depends. Having some experience and maturity really helps you in the real world. Beyond Dribbble you need to know how to execute quickly and efficiently while maybe having to scrap everything you have been doing.

      I would advise 2 year (learn a real trade) school as opposed to 4 year. You really don't need it.

      Start working as early as possible as experience and refining your skill trumps a diploma

      0 points