Obviously, not everyone is seeing the same thing at the moment, so it would probably be a good idea for the OP to leave a screenshot of what he's talking about...
I'm getting this, by the way, and I seriously dislike it:
I'd agree. The previous versions were both better.
I agree, too. This seems to focus very heavily on the Square Reader and Register. It's marketing towards just businesses.
Also, Reader is a small part of what makes Square so great. Using what used to be called Wallet was fantastic, it's a shame more places didn't use it. If I had to guess why, it's because nobody knew about it. Removing any mention of it is unfortunate.
Interesting to see they use the word 'menu' instead of a hamburger.
The button rollover state feels odd to me.
Full screenshot, for anyone that can't see the redesign A/B test:
I'm pretty sure that a redesign every 6 months cannot be a good thing for your costumers.
I actually REALLY like it.
They're knee-deep in a crowded market right now--iOS/Android POS systems are dime a dozen, and often cheaper/as cheap as Square but with more features.
Yes, they're deprioritizing the consumer apps, but they can't have the consumer apps if they aren't in the businesses they would connect to.
They've pivoted their marketing strategy to focus on the business owner, and to give them a reason to bring square into their process. They go into thorough detail about everything Square can offer their businesses, because that's what they want to know.
I realize their previous design was pretty much apple.com but come on. What is this?
would be surprised if this didn't completely kill their conversion rate.
I don't know about it. Well of course it looks very nice and everything. But it feels also very different from the square we used to know, the clean, the simple the easy to use square. Now it reminds more of a fun - microsoft site then a design that is focused at businesses.
With things like that it would be really useful to pick the decisionmakers brain.
I don't like it.
I would like to see less content and more ' whitespace'
I've never seen parallax used this way. (not saying it's never been done before)
What's the mechanism behind it? A plugin?
This has been around for like 6 months or am I missing something?
This redesign has been in place for a few months though right?
hmm... not for me. i was on their site only a few days ago and it was still showing their previous design.
It seems like not everyone is seeing it yet? I'm seeing something new that wasn't there a week ago.
What happens if you clear your cash or use incognito? I'm assuming it's IP tracking a split test.
Yeah I see the new design in incognito, thanks