• Connor Tomas O'BrienConnor Tomas O'Brien, over 8 years ago

    I don't think it's just laziness. I think these interstitial modals are implemented under the (somewhat misguided) assumption that it's possible to force a user toward a particular type of interaction by forcing that interaction down the user's throat.

    Realistically, whacking a user in the face with a "Follow us on Twitter!" modal will increase the number of people who click the "follow" button. That's something that's easy to measure. It's a shortsighted approach, though, because you're trading short-term gain for a less quantifiable long-term erosion of trust.

    I've found that clients that don't understand why it's important to build long-term trust are usually just worth avoiding... both as a customer, as a user, and as a designer. Eventually, but too late, they'll finally get the message.

    1 point
  • Chris MeeksChris Meeks, over 8 years ago

    I wish the author would point out exactly what qualifies as a modal. Is it anything with a close button in the top-right? If so, popovers could often be considered modals, and they can be used really really well to make an application more usable.

    Modals, if done full-screen, also provide focus. A great example is photoviewing. Those are officially modals, but are necessary to provide the most screen real estate and focus the user on one particular task.

    0 points
    • Sam Saccone, over 8 years ago

      Hey Chris, I was more strictly talking about modals as a tool for flow interruption. You are right, galleries while in some sense of the word are modals do not fall under the scope of this article.

      0 points
  • Thani SuchoknandThani Suchoknand, over 8 years ago

    I'd be curious to see some examples of in-app modals done well (e.g. non-marketing sites).

    0 points
  • Fraser Deans, over 8 years ago

    Thank you! Glad there is someone who feels the same. Most of the time there is a better solution that doesn't involve modals. They are intrusive, agressive and work terribly on mobile.

    0 points