And this is relevant for designers because?
let's hope not
Haha, I had this on my previous HTC phone. It was ok.
Beats by Dre is a product. Beats Electronics is the name of the company.
The most intriguing part of this purchase is the streaming music service angle.
Woah. Didn't see that one coming.
And their hardware is not very good. Not for the price, at least. I think that Time ranked them as on of the worst two headphones out of a list of thousands.
Beats hardware is good but for the money they're are a myriad of better options.
Lots of people say that about Apple products too though
So true. In 2008, I would rather have a $50 a regular Mp3 player with more features at half the cost of an iPod.
A more relevant comparison is a Korean 27' 1440px monitor for $400 or a Mac 27' Thunderbolt Display for $1000. IMHO, the Thunderbolt is a ripoff.
The difference is that there's a user experience difference between a generic MP3 player and an iPod. The only difference between headphones is going to be the sound quality of the hardware, the comfort, and the aesthetics. Beats have beautiful headphones, but they can't compete on sound quality.
Awful headphones, tech based on the 'loudness' approach that cuts mids and boosts the bass to give an audio illusion of "fat sound". Specifically made for techno/hip-hop music with very low bass frequencies.
I mean, consider who helped make them/the audience they cater too. Fat sound = heavy base hip hop/rap.
Granted not all hip hop or rap is that way but I'm sure listening to 2 Chainz sounds great in those headphones.
Nah, not happening.
I think Apple are buying Beats to close them down, so to speak. The streaming service has very low figures, but the technology used is certainly interesting.
Apple are looking towards smarter wearables, and currently the highest paid accessory you can (and do) buy for your iPhone is a pair of headphones. They could be any brand.