I feel like I'm one of the only people in our community who isn't in love with VSCO cam. Their filters are great, the app is poorly designed IMO. They went too far with the flat design trend, making functions really hard to identify and there's almost too many filters. I find it hard to see the distinction between preset P1, P2, P3, P4, P5, P6, P7, P8, P9 in those tiny thumbnails, for instance.
Hopefully this infusion of cash will improve the social experience of the app. But the analysis paralysis caused by their choice overload is probably only going to get worse as they add more filters.
It might just be me. I'm not a visual designer, only wear black, navy, and grey clothes and really hate being overwhelmed by options. So take my view with a grain of salt.
Holy shit, good for them. Amazing product.
whose name rhymes with “disco”
Whoops, I've been saying V-S-C-O...
I agree. Really fantastic product.
Ha, my big take-away form that article was how to pronounce their name! Great product.
Remember Color and their $40M round?
Color is a different business run by a serial entrepreneur that tried to ride the trend of social photo sharing.
VSCO has a great line of "pro" products for serious photographer and they are now getting into a consumer space.
Color was never a business. I just though it's interesting that they've raised the same amount while not being that much different.
I suppose you are not aware of their VSCO Film business which charges serious photographers and photo enthusiasts real $$$ money for their LightRoom presets. I know many professional photographers swear by their presets. And from my personally experience, their presets are far superior than anything that's out there.
For VSCO to go further mainstream with their VASCO CAM (iOS / Android apps) the funding is much needed for further expansion.
IMHO, you can compare VSCO raising money with, say, Blue Bottle Coffee raised money (both have actually good brands and products). Compare VSCO with Color IMHO is just a cheap shot.
Well, you suppose wrong. OMG. VSCO rocks, I'm just saying it's kinda symbolic that they raised same amount. Howgh.
I apologize (if) I didn't get the sarcasm of your original post.
Well, Imgr raised $40 million too in April.
VSCO has a great line of "pro" products for serious photographer
didn't realize they did more than VSCO Cam until just now. i'm actually confused by what they're offering. seems like a smattering of Lightroom and Photoshop camera profiles and presets?
i'm not understanding the value here.
The true value (of the investment) is in the consumer space (iOS, Android app) as VSCO Cam try to get to be more social - basically, the can be the new independent Instagram.
VSCO got folks that know photography and design, but I have a feeling they need help on cloud, scalability side of things. $40 million can get you that.
Ben Pieratt posted this graphic on Twitter in reaction to this news:
I guess I'm not the only one unhappy about this news. VSCO has moved from a growing, sustainable business to one that is now in debt to VCs. That $40 million is not "free" money. There are always strings attached - that's the point.
Wow. That is a massive round. I really didn't see this coming.
I felt like it started out as just a side project to promote their photo editor plugins. I never expected it to grow this much.
Jokes aside. One of my favourite apps. This is good for them
Congrats to VSCO. Greg and the team are rad.
welp I hope this finally means video color correction plugins.
I spent last summer in Emeryville, CA, just opposite the street from their office. They're really nice people.
I'm very happy for them and I love their app :)
I guess their in-app purchases update went really well – or is predicted to go very well.
We love you, VSCO.
Does anyone know any of their numbers? Userbase etc?
Such an incredible company. I've always loved them and always will.
Congrats to the VSCO guys! I've used and loved the app since launch, hopefully the pro offering won't become too much the ugly step-sister now.
I thoroughly enjoy being on this company's email list. They send some beautiful and inspiring stuff.
I'm betting Facebook buys / tries to buy within the year.
I don't think so. VSCO is not really a social network. You cannot comment or send private messages on VSCO (yet).
I think they'd want the product technology to make photos better on Facebook.
No one's going to take the social element away from FB.
I think so, that's why they bought Instagram and WhatsApp. They are buying social elements.
Agree, so they wouldn't be buying more social networks that aren't even really social networks.
If you look at Facebook's acquisition history, they follow a path of acquiring startups that
A. are a threat to their dominance / session times on mobile thus could upset their advertising revenue which will be deeply dependent on mobile as the PC / desktop era dies (keep in mind entire countries are skipping PC / Laptop era and fast forwarding directly to mobile): So companies like WhatsApp, Instagram, FriendFeed, etc
B. products or services that could enhance the Facebook experience significantly where they have no simple path to incumbancy: Octazen, Face.com, Divvyshot, Oculus, Moves, Jobbigo
and C. advertising, monetization, and talent: Sofa, Daytum (they wanted Felton), Pushpop (they wanted Matas) Parse (huge cash cow), Atlas, Karma, etc
They've spent $20B+ in two years on acquiring successful social networks, if anything, they'll acquire Secret. So, they wouldn't buy VSCO because it's a social network. They'd buy VSCO because it could enhance the experience where they have no simple incumbancy ie: ultra-premium photo enhancement.
I don't know. I agree with your assesment, but I don't think VSCO is one of those companies.