Ask DN: Should Designers have a personal logo?

7 years ago from , Graphic Designer

I'm currently updating my portfolio, and I find myself wondering if I should have some sort of logo/symbol. What do you guys think?


  • David SinclairDavid Sinclair, almost 7 years ago

    if you want

    31 points
  • Sjors TimmerSjors Timmer, almost 7 years ago (edited almost 7 years ago )

    Maybe you should reframe it as "given all the things I have to work on to complete my portfolio, should I prioritise working on a logo above something else"

    Then you have to come up with arguments for why working on your logo is more beneficial to your end goal (selling more services?) than for as example writing a good blogpost or spending some hours talking to potential customers.

    Otherwise given a world with unlimited resources, yeah sure throw in a logo too :)

    7 points
  • Sallar KaboliSallar Kaboli, almost 7 years ago (edited almost 7 years ago )

    I have one. It’s in Persian. Sallar Kaboli

    6 points
  • Christine RødeChristine Røde, almost 7 years ago

    I feel like a logo is the least important aspect of your personal identity. Focus on the branding — building out an entire system — instead of a single mark, and it will showcase your skills far better than a repetitive symbol slapped on all your stuff. Systems thinking is far more important than being able to create some abstract shape out of your initials.

    A well-set wordmark does the trick, imo. You just want your name on there. I can't think of any famous designers known for their symbol — it's all about name recognition.

    2 points
  • Ryan RushingRyan Rushing, almost 7 years ago

    ¯_(ツ)_/¯ sure

    2 points
  • Tom WoodTom Wood, almost 7 years ago

    This quite a good topic for discussion.

    The default answer would be "yes". If you're selling yourself as a designer, then the first thing people see (if you've got one) is your logo. In that instant, it says everything about you.

    Having said that, I don't have one as I find it a bit silly. But I'm not a freelancer, so it wouldn't have as much use.

    I also struggled to design one for myself, and read somewhere how hard it can be to design your own branding.

    2 points
    • Tim GauthierTim Gauthier, almost 7 years ago

      Does Jeffrey Zeldman have his own branding? Yes definitely, I know it is him as soon as I see that stupid little pixel art. I wouldn't say that is his logo, more his avatar. I have a logo because it kind of happened accidentally, but I am not sure I will use it anywhere else then my site. I don't think it is as important as it seems in our heads. It also becomes a huge source of time waste as we tinker and design something for ourselves that ultimately does not serve any huge need.

      that said, Zeldman is known for his character, and for his style, and so thats maybe what I strive for more.

      2 points
    • Jon Marsh, almost 7 years ago

      I'm having such a hard time designing one for myself...

      0 points
  • Sindri AvaruusSindri Avaruus, almost 7 years ago

    I think that you should have your own identity. If a logo is a part of that, why not? :)

    1 point
  • Nathan LongNathan Long, almost 7 years ago (edited almost 7 years ago )

    I've always struggled with this myself. Part of me WANTS a personal logo, but I've never been satisfied with what I've created for myself. It's always seemed safer and more professional to go with my name in a nice typeface.

    1 point
  • jj moijj moi, almost 7 years ago (edited almost 7 years ago )
    • Yes, if you can put in time and effort of a full branding project
    • Kinda-yes, if you are capable of designing really nice logo
    • No, if you can't do the first two
    • Never put your logo on your resume - even if it's really nice
    1 point
    • Jon Marsh, almost 7 years ago

      Dully noted. Thanks.

      0 points
    • Andrew Nascimento, almost 7 years ago

      Out of curiosity, why would you not put your logo on your resume?

      0 points
      • jj moijj moi, almost 7 years ago (edited almost 7 years ago )

        By logo, I meant logomark or symbol. Sorry if I haven't made it clear. It's ok to stylizing your name or initials, etc. on the resume.

        I think resumes should be professional, clean and simple. You never know who is going to see your resume. It might be the art director, or a conservative businesspeople. And since people only spend 5 seconds on your resume, the logomark would distract the reader from the content rather than help.

        0 points
  • Maxime BodereauMaxime Bodereau, almost 7 years ago


    this mine https://www.copy.com/s/2nFBG0u33OL7qO4Z/Logo.png

    and on behance : https://www.behance.net/gallery/10216183/Maxime-Bodereau-Identit-2013

    1 point
  • Kenneth JensenKenneth Jensen, almost 7 years ago (edited almost 7 years ago )

    I've got my little F for frijec. The name is a long story, but I have frijec.com for it.


    1 point
  • Joseph KeenanJoseph Keenan, almost 7 years ago

    From my observation, you should design a logo, but it can pretty much look like ass, as long as you’ve paid way more attention to the quality of the rest of your interfacing with the outside world – your website, the way that you talk to your clients, the way that you comment on the web.

    Zelman, LukeW, and Brad Frost are testament to this. Even Frank Chimero and Marc Edwards to some degree (both have a strong personality in their output, but Chimero has (had?) a highly considered logo, while Edwards doesn’t (to the best of my knowledge – apologies if I’m wrong! – it doesn’t seem to have made a difference for either of them).

    If you focus too much on your logo, and neglect the other stuff, then no matter how slick it is, I doubt it’ll count for much.

    As far as I’m aware, this is the way contemporary branding treats an organisation’s logo, too…

    1 point
    • Joseph KeenanJoseph Keenan, almost 7 years ago

      TLDR; Yes, have a personal logo, but it’ll only ever be as strong as the work/ ideas/ personal character it is appended to.

      1 point
  • Andrew BeckwithAndrew Beckwith, almost 7 years ago (edited almost 7 years ago )

    What disciplines of design do you want to push? If you're interested in branding work then your own personal brand is an opportunity to show your skills. Your personal brand spans much more than just your logo. It can encapsulate your personality & tone of voice, image choice, visual style. You could push this much further than just a logo.

    1 point
    • Jon MarshJon Marsh, almost 7 years ago

      Great feedback. Definitely thinking about the logo as something much than just a "mark". Thanks.

      0 points
  • Andreas DruschelAndreas Druschel, almost 7 years ago

    indeed, from the first second I would recommend it.

    1 point
  • Tim HelbergTim Helberg, almost 7 years ago

    Well you are already in the process of branding yourself as a service when you are making an portfolio, so sure, why not?

    1 point
  • Jon Marsh, almost 7 years ago

    Such great feedback everyone! It's definitely put things in perspective. I'm going to approach this redesign/rebrand a couple of different ways. You are all awesome.

    0 points
  • Andrew LiebchenAndrew Liebchen, almost 7 years ago

    Are you as cool or cooler than Prince? If so, yes.

    0 points