The aspects that made the logo so iconic to me now feel quite lost. I hope this is a variation purely used in media where the colored/styled approach isn't working as well as it should.
Don't get me wrong, I like the simplicity, but I think they went a bridge too far. It has lost all personality to me, unfortunately.
I will be sad if they really adopt this. Its just "okay" in every way. Maybe this is just premature analysis?
I really like the new logo. It looks much cleaner, and the black on red looked a little passé.
Maybe it will be more interesting as they roll it out and honestly it looks like the video usage is very tied to Orange is the New Black. If its going to be a dynamic mark, then that could be pretty cool. So, I do enjoy that part.
But, as it stands I think its sacrificed a lot of personality for cleanliness. Its not technically bad, but its somewhat forgettable. I always thought the black on red ( especially on the splash screen) was solid and memorable. I think of how bold the red screen is on a TV or an iPad while it loads it makes an nice cohesive impression. This new one feels staggeringly meh too me.
I don't think this new mark precludes the continued use of Netflix Red by any means. It certainly gives them more options for presentation that don't require the black shadow/outline, which is a good thing, I think.
it's pretty well done for a subtle refresh.
I actually really, really like it. While I like the character of the existing mark, when you look at the way interfaces are being designed on both mobile, their own website and "tv-specific" devices (ie: ATV, Roku, etc.) the cleaner mark works much better with these flatter, "metro-esque" designs that are becoming the norm.
As the presentation of content continues to become more and more flat... and more and more focused on clean content... the new logo mark would fit, IMHO much better with this change. It's not that the old one is bad at all, but it definitely sticks out a little and looks a little dated in this context. Either way, to be honest, both are pretty swell.
Heck... what's crazy is that this is all speculation... the logo has only appeared on one trailer. :-)
Looks like it's live now... I just noticed it today for some reason, but maybe it was rolled out officially earlier.
Man, I actually really liked the shadows in the old one. I've always used it as an example of a simple logo done exceptionally well. New one is fine, but it seems people are so afraid of absolutely any character in their logos, and want them to be as simple and nondescript as possible, which is fairly disappointing to me.
Agreed, I loved the solid shadows and classic typeface, I've been thinking about it a bit and I think it was probably enjoyed more outside of the US - it's perhaps a bit of a generic/old fashioned style there? I couldn't actually comment but that's a guess.
Well jee whiz, I sure can see the difference..