I was graciously invited to run my mouth at an IxDA event on my lessons learned (to date) in design as an employee, freelancer, and now, business owner. This talk focuses on –
1) Understanding the actual value we provide as designers, 2) Determining how to create more of that value, and 3) How to best get compensated for the value we produce.
Much of this is information I wish I had known (or realized) sooner – including some high-leverage concepts we’re just starting to employ with great effect.
In watching the video of talk, I'm actually pretty proud of how it turned out. I found myself often surprised at the information mentioned (a lot of which I don't remember saying) and also that I didn't swear - remarkable.
Check out the slide deck for a quick preview of the core ideas – http://www.slideshare.net/ClaytonFarr/creating-value-designing-a-design-business
And, if interested, watch the talk itself with the full details and occasional funny jokes – https://www.youtube.com/watch?v=ZEG9h_VqKDU
(The full talk is about 50 minutes + some Q&A. If you want to view a specific section, just open the link at YouTube and you'll see links to each section within the notes there.)
I hope you enjoy!