There is a certain kind of website that is more for brand building than to be used as a reliable source of information. I consider these types of sites interactive commercials. Not to justify a complete disregard for UX, but these kinds of websites play by a different set of rules.
What should be the top comment. Have an upvote.
.. So much hate. I thought it was really creative — whether or not it makes for a good experience.
Yeah, same here. Sure, I didn't read the content, and it probably failed it's business goals, so that sucks. But I sure as hell didn't get motion sickness, it was a cool visual experience. Especially if you have a smooth scrolling device/mouse.
All this hate for a great site!? What did any of you ever do? Please share.
Agree with Naim, this is website to promote the brand and not a web app. Can't you see the difference? As developer I'm impressed with the seamless of the scrolling and the last map is pretty cool http://www.world-of-swiss.com/en#route-network-europe
what a great way to ensure the content is not read.
Erf! If it's the same experience in their airplanes, I'll vomit on my knees.
Meh! Absolutely horrible experience. Stutterstorm incoming!
I'm in the minority it seems in that I actually thought it was a nice advertising / brochure type site and something a little different and pretty well implemented on the whole.
I do however worry about some of the incredible negative reactions and just wanted to check in with the people who "got motion sickness" or "needed to lie down" because a website scrolled a bit.
I truly hope you're all ok now!
Lesson of the day: the flashiest UI and nicest design can't make up for boring, unengaging content.
Wow, it ends so abruptly....and I think I have motion sickness.
That's awful on a Wacom tablet. Feel like I need a lie down after scrolling through that.
Reminded me of Flash websites. I got bored in the middle of it. I guess what Nic T said makes sense. Anyway, the interface is overwhelming. I can imagine it as video but not a website that requires scrolling too.
It was all cool until I clicked something and got lost.
That's not scroll hijacking, its just scrolling.. it looks pretty but did you actually click anything?
Also, did anyone else with 'natural scrolling' turned on in OSX find you had to scroll the wrong way to scroll down the page?
What's the difference between this and scroll-jacking? Is it called scroll-jacking only when you scroll a little, but the pages moves a lot to go to the next section?
I'd say scrolljacking is when the result of your scroll is not what was expected, or not the native behaviour.
So when I scroll on this site, the page moves with me. When I scroll a little, the page moves a little and when I scroll a lot, the page moves a lot. When I scroll on the Mac Pro site, the behaviour is not a scroll—it's a transition to the next page. Hence, the scroll event has been hijacked. Or something.
Has some 'cool' factor but overall a bad experience if I actually want to do something.
Usefulness and user-friendliness aside, this is just super cheesy in all the wrong ways. It's like a website version of Flying Windows, just with more cherubesque cloud-perching and traditional Swiss inverted crotch-grabbing.
I left after 10 seconds.
Isn't this what HTML5 video is for?
A visual Hitler.
Give me my scroll!