Oooooh, this is why I love DN!
Coming from studying this stuff, I'm usually bothered by the lack of scrutiny used when citing any research at all.
Providing reasonable interpretations of the research and citing supporting studies is that much better as well. Although, I still think some of the takeaways for decision makers are a bit of a stretch.
Thanks for sharing! Like the site design too.
I feel quite dumb -- I do not understand the math here.
The ball is $0.05 and the bat is $1.05. Took me a minute to figure this one out myself. ;)
Took me a while, too.
The issue is with "the bat is $1.00 more than the ball." We assume that means price-of-bat is $1.00. It really means price-of-bat = price-of-ball + $1.00. Our brains want to simplify total-cost to price-of-ball + $1.00, but the true cost is price-of-ball + (price-of-ball + $1.00).
If ball is $0.05, then bat is $1.05 (that is, $0.05 + $1.00), bringing the total to $1.10.
Ooh, that makes so much more sense now, haha. Definitely was interpreting that $1.00 more statement incorrectly.
Sort of in the same vein as Zurb's Quips: http://zurb.com/quips
What are some more resources like these? I love using these with clients to back up decisions.