That's a great story and article. However, I still would like to hear more about the discussions with the clients to get them to talk about budget or how to help them figure it out. I think that's harder than he makes it sound.
Ooh, that'd be a great follow-up article.
Mike knows his shit
He is one of the best bloggers/speakers about how to run a web business out there.
I'm sure most have read his "Design is a job" book but for those who haven't - buy it immediately!