WHAT IS HAPPENING
Poor Jim, feeling like a fish out of water.
I think he's just fishing for answers
He was - and it left him reeling.
A webdesigner friend/colleague of mine worked on that with OKFocus. We always fight about how he likes things to look cheap and done hastily like you don't really care.
I guess he wins for now.
I think it makes sense for a too-hip fashion brand, but wouldn't work for a lot of things. Fashion seems to be all about looking like you don't care.
More precisely, Kenzo is a lot about that. They've had a very teenager–y style for a few years and it leads them to innovate a lot in an experimental–but–messy way. The website reflects that, using quite modern non-standard web techniques in a rough way.
It wouldn't work with a luxury brand that's more focused on high-quality, mastercrafting and attention to details (cf. Hermes' website yesterday or so).
I love that these two examples (Kenzo & Hermes) show how webdesign can complement the creative direction of a luxury brand so well :)
Well put. Also, the CD's of Kenzo are Opening Ceremony founders. Them paired with OKFocus is = win.
Very cool and refreshing experience.
It kind of lost me at €245 for a sweatshirt though. Especially for a fundraising initiative.
Kenzo is a luxury brand owned by LVMH, so those prices are totally in line with the rest of their catalog / that audience.
& OKFocus always kills it.
Yeah, I assumed the audience was on point. I was just jealous - those sweaters are slick.
*Actually I decided to edit this. I realized that there's something of a logic problem with the 'luxury brand' argument, since 'luxury charities' are problematic, and 'luxury ocean life' doesn't really play in this context.
Still though, more is better when it comes to helping out, so kudos to OKfocus and Kenzo.
Really cool, I love Kenzo!